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Question on buyouts

 
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Lance Blair
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Joined: 03 Jun 2007
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PostPosted: Fri Nov 09, 2007 12:39 pm    Post subject: Question on buyouts Reply with quote

Quick question: What would you charge for a national commercial buyout to be seen (and hopefully heard) on Lifetime?

The correct answer gets a box of q-tips and a quart of Vermont Cider.

Thanks!
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scottnilsen
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PostPosted: Fri Nov 09, 2007 12:56 pm    Post subject: Reply with quote

My guess for that correct answer is $2000.

And I could really use the Q-tips.
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Jeffrey Kafer
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PostPosted: Fri Nov 09, 2007 1:09 pm    Post subject: Reply with quote

I'll do it for $50
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Lance Blair
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PostPosted: Fri Nov 09, 2007 1:18 pm    Post subject: Reply with quote

JeffreyKafer wrote:
I'll do it for $50


Gee, thanks Jeffrey! Smile

I already took a massive discount today...to be the voice of The American Cancer Society (for their internal stuff so far). But that is a labor of love, so that's a horse of a different color, Dorothy.
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scottnilsen
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PostPosted: Fri Nov 09, 2007 1:24 pm    Post subject: Reply with quote

Is this for the same commercial that just popped up on voices,com, where they stated their budget in the $250-500 range, claiming it would only be aired 4X total?
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asnively
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Joined: 17 Jun 2006
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PostPosted: Fri Nov 09, 2007 1:28 pm    Post subject: Reply with quote

$3500?
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Jeffrey Kafer
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PostPosted: Fri Nov 09, 2007 1:49 pm    Post subject: Reply with quote

scottnilsen wrote:
Is this for the same commercial that just popped up on voices,com, where they stated their budget in the $250-500 range, claiming it would only be aired 4X total?

If so, then
The gig at Voices.com wrote:
At CR Jewelers we've been providing the best diamonds at a premium price for 3 decades

Since they admit to charging their customers a premium, they should be able to afford to pay their talent better.
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Lance Blair
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PostPosted: Fri Nov 09, 2007 1:54 pm    Post subject: Reply with quote

Are you guys giving me advice or bidding on the quart of Vermont Cider? Wink

Actually, it is the "$250-$500" voices.com job, and then they contacted me directly for their rates. The ad is to be shown four times only (in theory) only on Lifetime. This is through a local production company that does nice work ( and I can take the subway to their studio) so I responded in a manner that hopefully will open the door to more work with the proper follow-through but probably won't land me this particular job as I won't do it for $500.
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scottnilsen
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PostPosted: Fri Nov 09, 2007 2:02 pm    Post subject: Reply with quote

Actually.....

the Q-tips.
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verbcrunch
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Joined: 22 Aug 2006
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PostPosted: Fri Nov 09, 2007 2:04 pm    Post subject: same story.. Reply with quote

Radio Spot to run nationally - 1 year buyout.

$500.

Say "no", right?

Hate walking away from good money, but then there are these niggly things called "principles" ..
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Jeffrey Kafer
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PostPosted: Fri Nov 09, 2007 2:20 pm    Post subject: Re: same story.. Reply with quote

verbcrunch wrote:
but then there are these niggly things called "principles" ..

Which the bank won't accept to pay the mortgage....
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Bill Campbell
DC


Joined: 09 Mar 2007
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PostPosted: Fri Nov 09, 2007 3:29 pm    Post subject: Reply with quote

LIFETIME is barely National. Just a cable channel with Lisa Hartman
made for TV movies.

Why do it for $500? Because somebody else will, and you'll be out $500.

Some jobs pay more than others. Dollar cost averaging.
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Jowillie
Lucky 700


Joined: 20 Aug 2006
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Location: North Carolina

PostPosted: Fri Nov 09, 2007 8:49 pm    Post subject: Reply with quote

Bill is kinda on target. I can sell :30 spots on a Lifetime group leg (12million homes) for between $20-$50. Not really big budget. It's all relative.
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