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Using your own name in ad campaign?
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ConnieTerwilliger
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Joined: 07 Dec 2004
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Location: San Diego - serving the world

PostPosted: Wed Aug 22, 2007 9:30 am    Post subject: Using your own name in ad campaign? Reply with quote

A new client is inspired by your "conversational" style and wants to create a whole new campaign that includes your name. Small market, high volume, short runs. Do you use your own name?
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11081
Location: Portgordon, Scotland

PostPosted: Wed Aug 22, 2007 9:42 am    Post subject: Reply with quote

As most people wouldn't know I don't see any problem with it.

I did it for a national campaign about 16 years ago and .........well, and nothing really.
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Deirdre
Czarina Emeritus


Joined: 10 Nov 2004
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Location: Camp Cooper

PostPosted: Wed Aug 22, 2007 9:43 am    Post subject: Reply with quote

Small market, high volume, short runs, major bucks.

Testimonials/Spokesperson arrangements command a big, fat differential.
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ConnieTerwilliger
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Joined: 07 Dec 2004
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Location: San Diego - serving the world

PostPosted: Wed Aug 22, 2007 10:41 am    Post subject: Reply with quote

I think I'm leaning toward Philip on this one. If this was in my own town and people would actually know who Connie was (well a few people would know), then I think I'd be more inclined to ask for more $$, but this is in a market far far away...
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JimRon
Club 300


Joined: 09 Mar 2007
Posts: 369
Location: Rockland Cty, NY

PostPosted: Wed Aug 22, 2007 10:55 am    Post subject: Reply with quote

are you going to be "connie terwilliger for xyz product?" is this a product/campaign you wouldn't mind being associated with? what conflicts with other projects/products you might be considered for could this create?
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Frank F
Fat, Old, and Sassy


Joined: 10 Nov 2004
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Location: Park City, Utah

PostPosted: Wed Aug 22, 2007 11:15 am    Post subject: Reply with quote

What they said - PLUS! As you well know, anytime you give your name (as in Spokesperson) you run the risk of losing other clients who have a similar product and if the product is not delivered as indicated, you run the risk of libel. Weigh your risks before signing on the dotted line.

I have a client which recently was bought out by their competitor - I am the original clients spokesperson (not by name, but by voice). I have recently been named in a lawsuit because the "buy-out" company did not deliver the product as indicated in their advertising. My attorney assures me that I have nothing to worry about as I have the written contract which indicates the extent of my liability - none. I only warrant my voiceover services; not any work performed by the company.

On the other hand, I have gained great notoriety from the work performed for the original company. (Albeit a smaller market, I have landed several other clients from the services I provide.)

Good luck and Toodles

F2
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CarynClark
MMD


Joined: 28 Feb 2007
Posts: 2697
Location: Fort Myers, FL

PostPosted: Wed Aug 22, 2007 11:23 am    Post subject: Reply with quote

Funny this should come up... I JUST got an email from a client for an ad that will run in malls across the country (it's more of a "here's what's on... and this is Caryn for What's On...) , and my name is in it.

In this case, I don't mind, and I'll use my name.

However, for another client that does web presentations for B2B clients, one of which I was narrating, they included my name. I asked them to change the name. I just didn't feel comfortable "promoting" the product in that way. I don't know why...
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ConnieTerwilliger
Triple G


Joined: 07 Dec 2004
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Location: San Diego - serving the world

PostPosted: Wed Aug 22, 2007 11:25 am    Post subject: Reply with quote

JimRon wrote:
are you going to be "connie terwilliger for xyz product?" is this a product/campaign you wouldn't mind being associated with? what conflicts with other projects/products you might be considered for could this create?


No last name - and it is a small market family owned furniture store - I'm thinking the risk is low. The only question is if it needs to be Connie - perhaps it could be Carolyn ...
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ConnieTerwilliger
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Joined: 07 Dec 2004
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Location: San Diego - serving the world

PostPosted: Wed Aug 22, 2007 11:34 am    Post subject: Reply with quote

Or it could be Caryn!

Just kidding! How funny is that!
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CarynClark
MMD


Joined: 28 Feb 2007
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Location: Fort Myers, FL

PostPosted: Wed Aug 22, 2007 11:40 am    Post subject: Reply with quote

You have my permission... be sure to spell it when you say it!! Smile
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JimRon
Club 300


Joined: 09 Mar 2007
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Location: Rockland Cty, NY

PostPosted: Wed Aug 22, 2007 12:02 pm    Post subject: Reply with quote

you guys are too much Sticking out Tongue Sticking out Tongue

anyway... sounds like it's not really spokesperson-ish... just a regular person talking about the furniture store who happens to be named connie. did they choose connie as the name?
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todd ellis
A Zillion


Joined: 02 Jan 2007
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Location: little egypt

PostPosted: Wed Aug 22, 2007 12:49 pm    Post subject: Reply with quote

i did a testimonial series for a new vitamin once - the only place i got recognized was a walgreens.
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BenWils
The Thirteenth Floor


Joined: 08 May 2006
Posts: 1324
Location: In a Flyover State

PostPosted: Wed Aug 22, 2007 12:54 pm    Post subject: Reply with quote

Connie,

Are you replacing Tonya Roberts (ex-Charlie's Angel) for the Las Vegas ads?...baby!

I agree with others....if it's a market you are not close to or well known in for on-cam stuff/news/radio, why do they need to use your real name at all? Use your middle name.


By the way, I just figured out why Tonya Roberts is famous not too long ago. Sorry, I am only 31.
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Bruce
Boardmeister


Joined: 06 Jun 2005
Posts: 7978
Location: Portland, OR

PostPosted: Wed Aug 22, 2007 1:11 pm    Post subject: Reply with quote

Unless it's you endorsing something you're closely associated with in something like the VO - producing world, I'd consider using a stage name or first name only.

I'd have to ask myself and then the client "why me?", "why my name?". I'd think your name has a particular value to you above your abilities as a voice talent.

Bruce
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Dave
Lucky 700


Joined: 11 Nov 2004
Posts: 727
Location: Houston, Texas

PostPosted: Wed Aug 22, 2007 1:49 pm    Post subject: Reply with quote

FWIW, there are a million or more "Connies" out there. Since there is no last name involved... its not a product endorsement... and its in another market where it could be any number of other Connie's (maybe its name of the advertiser's wife)... what possible difference could it make. Just sayin...
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