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steveanthony
Been Here Awhile
Joined: 30 Aug 2006
Posts: 247
Location: Western Massachusetts
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bobsouer
Frequent Flyer
Joined: 15 Jul 2006
Posts: 9883
Location: Pittsburgh, PA
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 Posted: Wed Apr 16, 2008 4:34 am Post subject: |
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Steve,
What an eye-opening read. Thanks for that link.
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Bob Souer (just think of lemons)
The second nicest guy in voiceover.
+1-724-613-2749
Source Connect, phone patch, pony express |
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todd ellis
A Zillion
Joined: 02 Jan 2007
Posts: 10531
Location: little egypt
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| Posted: Wed Apr 16, 2008 5:16 am Post subject: |
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i'll be jiggered ... the general public DOES care ... huh.
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"i know philip banks": todd ellis
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Yoda117
M&M
Joined: 20 Dec 2006
Posts: 2362
Location: Philadelphia, Pennsylvania
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| Posted: Wed Apr 16, 2008 9:22 am Post subject: |
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Using a voice that matches the message you're trying to send with the product... what a novel concept.
Seriously, Lexus does take itself a bit too seriously with their commercials. The other comments about the Jaguar commercials were indicative of someone who merely follows the rest of the sheep (there's a "u" in there, and it is supposed to be pronounced... though the VO is a bit overly stuffy IMO).
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Voiceovers by Gregory Houser
Philadelphia based Voice Actor
Blog - A man, a martini, and a lot of microphones |
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louzucaro
The Gates of Troy
Joined: 13 Jul 2006
Posts: 1915
Location: Chicago area
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| Posted: Wed Apr 16, 2008 9:56 am Post subject: |
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And Jaguar is a British brand, so however the Brits decide to pronounce it should be ok.
I like James Sloyan's reads for Lexus.
I also liked him on ST:TNG as the Romulan patsy heh heh.
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Lou Zucaro
http://www.voicehero.com
"Well, yeah, there's my favorite leaf!" |
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Rob Ellis
M&M
Joined: 01 Aug 2006
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Location: Detroit
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Jowillie
Lucky 700
Joined: 20 Aug 2006
Posts: 714
Location: North Carolina
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| Posted: Thu Apr 17, 2008 7:25 pm Post subject: |
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I am aware that BMW and Lexus, like most large companies with large investments in ad budgets, did extensive testing through focus groups to find the "image" for their brand. Both voices were also tested internationally where practical and thus....no matter where you go--there you are.
Other brands are at this moment looking for their "voice." For sure things are changing. Who knows, maybe someone we know may be the one to convey the right image.
Jim Sloyan commercials
Jim Sloyan trailers
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Wild Willie Edwards
www.hometowntvtoday.com
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ronharpervoice
Club 300
Joined: 23 Jan 2007
Posts: 347
Location: Ohio
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| Posted: Fri Apr 18, 2008 5:36 am Post subject: |
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| Quote: | | I dunno why commercials don't use more female voices? Male voices don't draw me...a bubbly female voice... |
There ya go, Kara!
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