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TheVoiceOfBob
14th Avenue
Joined: 05 Oct 2006
Posts: 1411
Location: Pittsburgher in the Carolinas
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 Posted: Thu Jul 26, 2007 12:15 pm Post subject: |
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1000 postcards! Wow, that's an impressive number! Is this mailing done from a list that you have cobbled together over time, or were there many new targets in that lot?
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The Voice of Bob |
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Hart
Assistant Asylum Chief
Joined: 03 Jan 2006
Posts: 2107
Location: Foley, AL
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bobbinbeamo
M&M
Joined: 05 Mar 2007
Posts: 2468
Location: Wherever I happen to be
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| Posted: Thu Jul 26, 2007 9:07 pm Post subject: |
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I attended a marketing seminar yesterday and postcards were mentioned repeatedly as a highly effective marketing tool. I definitely intend on doing this very soon. A good design and consistency is key.
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Bobbin Beam
www.bobbinbeam.com
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Frank F
Fat, Old, and Sassy
Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah
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| Posted: Thu Jul 26, 2007 10:31 pm Post subject: |
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I think it should be mentioned: postcards ARE a great marketing tool, however sending postcards should be followed up with a targeted marketing campaign. A marketing campaign which is quantifiable and substantiated with results.
One impression (or ONE advertisement) will do little to get your name in front the right audience.
The object of marketing is to get your name or impression of your talent in the brains of new customers and clients. To make the proper impressions a VO Artist will need to create twelve to twenty-one impressions before a potential customer will know who you are; what you do, how to contact you, and REACT to his or her needs and desires.
How many contacts did you make today? How many impressions did you make today with potential clients and customers?
Toodles
Frank F
Author of LoveNotes: Branding and Marketing for VoiceOver Artists.
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Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before. email: thevoice@usa.com |
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bibliobound
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| Posted: Mon Jul 30, 2007 7:28 am Post subject: |
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Hi All:
This is a new concept for me as I have always sent cds. What specifics do you include and how "designed" are the postcards? Does anyone have an example they are willing to share as a prototype?
Thanks so much,
Nancy |
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todd ellis
A Zillion
Joined: 02 Jan 2007
Posts: 10512
Location: little egypt
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| Posted: Mon Jul 30, 2007 7:46 am Post subject: |
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There are several examples in This Thread
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"i know philip banks": todd ellis
who's/on/1st?
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bibliobound
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| Posted: Mon Jul 30, 2007 7:53 am Post subject: |
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Thanks Todd:
Appreciate it!
Nancy |
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anthonyVO
14th Avenue
Joined: 09 Aug 2005
Posts: 1470
Location: NYC
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| Posted: Wed Aug 01, 2007 9:33 am Post subject: |
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wow! I just wanted to share information and reference on postage (and hopefully save someone a couple of pennies) - I didn't mean for it to become a discussion on postcards, their design, their role in marketing, etc. since that has been discussed before (Thanks for the link, Todd!)
Gotta love this place 
PEACE.
-Anthony |
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Rognog
Flight Attendant
Joined: 20 Apr 2006
Posts: 807
Location: New Jersey
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| Posted: Wed Aug 01, 2007 1:07 pm Post subject: |
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So my postcard mailing from last week got me TWO auditions from an agent I met way back in November. Who knew?
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Tom Dheere - The "H" is Silent, but I'm Not!
www.tomdheere.com |
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Jeffrey Kafer
Assistant Zookeeper
Joined: 09 Dec 2006
Posts: 4931
Location: Location, Location!
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imaginator
The Thirteenth Floor
Joined: 10 Nov 2004
Posts: 1348
Location: raleigh, nc
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| Posted: Wed Aug 01, 2007 1:50 pm Post subject: |
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i obviously don't send out postcards enough. the main response i got last time, was "garsh, i thought you was dead." actually the cards have indeed prodded some long-time clients into remembering (and casting) me again.
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rowell gormon
www.voices2go.com
"Mr. Warm & Friendly Voice...with Character!"
Rowell Gormon's Clogged Blog - http://voices2go.com/blog |
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mcm
Smart Kitteh
Joined: 10 Dec 2004
Posts: 2600
Location: w. MA, USA
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| Posted: Wed Aug 01, 2007 2:36 pm Post subject: |
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Rowell, you IS a card.  |
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Diane Maggipinto
Spreading Snark Worldwide
Joined: 03 Mar 2006
Posts: 6679
Location: saul lay seetee youtee
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| Posted: Wed Aug 01, 2007 2:46 pm Post subject: |
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that's great, tom!!!
did everyone get my postcard from italy? 
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sitting at #8, though not as present as I'd like to be. Hello!
www.d3voiceworks.com |
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Brett Mason
Backstage Pass
Joined: 03 Jul 2007
Posts: 491
Location: Tidy Town, NC
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| Posted: Wed Aug 01, 2007 2:56 pm Post subject: |
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| imaginator wrote: | | ...the main response i got last time, was "garsh, i thought you was dead."... |
Oh, geez, Rowell...for some reason that caused me to mess up my monitor. Too funny.
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bobsouer
Frequent Flyer
Joined: 15 Jul 2006
Posts: 9883
Location: Pittsburgh, PA
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| Posted: Wed Aug 01, 2007 5:29 pm Post subject: |
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| Diane Maggipinto wrote: | | did everyone get my postcard from italy? |
Diane,
I did, but I thought I emailed you a thank you note. Maybe I only meant to and never actually did? 
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Be well,
Bob Souer (just think of lemons)
The second nicest guy in voiceover.
+1-724-613-2749
Source Connect, phone patch, pony express |
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