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Hart
Assistant Asylum Chief
Joined: 03 Jan 2006
Posts: 2107
Location: Foley, AL
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 Posted: Tue Apr 03, 2007 8:29 am Post subject: another commercial masquerading as a PSA |
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These piss me off. One of the leads from a pay for play site today says:
"We're doing a quick PSA for the launch of a client's new charity/product launch. It's a short read and we need a full sign off of the rights as this will be a PSA package and we're not certain how the media will use the spot. It's a charity for pets, so the budget is small."
Uh-huh. The ad directs you to a national chain's website.
Can't you just imagine the meeting:
"Jane, how can we advertise the new xyz product line for cheap?"
"Well Bob, kids and pets are always popular."
"Great!"
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bobbinbeamo
M&M
Joined: 05 Mar 2007
Posts: 2468
Location: Wherever I happen to be
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| Posted: Tue Apr 03, 2007 8:43 am Post subject: |
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well let's hope that the entire production crew TV & radio stations are donating too,....to something they don't know how they are going to use yet from the major national brand chain.
RED FLAG-"budget is small". If we all keep hitting the delete key, just imagine what could happen.....
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Bobbin Beam
www.bobbinbeam.com
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CarynClark
MMD
Joined: 28 Feb 2007
Posts: 2697
Location: Fort Myers, FL
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| Posted: Tue Apr 03, 2007 10:20 am Post subject: |
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Agreed... I was curious about that one myself. Read it thru several time to see the correlation between charity and the business.
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Caryn Clark... The Hip Chick Voice!
"A positive mental attitude and having faith in your ability is quite different from being irresponsible and downright stupid." - Dave |
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