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How low do we go?

 
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Mike Harrison
The Gates of Troy


Joined: 03 Nov 2007
Posts: 1790
Location: Equidistant from New York City and Philadelphia, along the NJ Shore

PostPosted: Sat Jun 15, 2019 11:47 am    Post subject: How low do we go? Reply with quote

The birth of explainer videos several years ago caused many of us to adjust our rates to accommodate the shorter length. Early on, explainers were typically no longer than 90 seconds; some going to 2:00 or slightly beyond.

But now it seems that there are requests for reads no longer than 60 seconds.

How low do we go? I'd like to accommodate my clients' needs but, at the same time, be fair to myself and not be a low-baller.

This bewilders me greatly. I'd sure appreciate any help. Thanks.
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Mike
Male Voice Over Talent
The first step, they say, is admitting it: I am an O.A.V. And proud of it.

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Lee Gordon
A Zillion


Joined: 25 Jul 2008
Posts: 6445
Location: West Hartford, CT

PostPosted: Sat Jun 15, 2019 11:52 am    Post subject: Reply with quote

They can call it what they want, but I charge the same for an explainer as I do for any other industrial narration.
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Lee Gordon, O.A.V.
Voice President of the United States
www.leegordonproductions.com
Twitter: @LeeGordonVoice
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Bruce
Boardmeister


Joined: 06 Jun 2005
Posts: 6867
Location: Portland, OR

PostPosted: Sat Jun 15, 2019 11:55 am    Post subject: Reply with quote

I guess it's up to each VO to find a price. I know many in our industry who charge $300 to $450 just to "crack open" a mic no matter how long the read.

If they want several short videos that's where the negotiation magic begins.

B
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VO-BB Member #38 Enlisted June, 2005

I'm not a Zoo, but over the years I've played one on radio/TV. .
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