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mcm
Smart Kitteh


Joined: 10 Dec 2004
Posts: 2600
Location: w. MA, USA

PostPosted: Mon Dec 18, 2006 11:54 am    Post subject: Reply with quote

Well said indeed.

Books and rules are written as jumping off places (and to make money Smile ), not to be followed blindly. Figure out what works for you, then do that.
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anthonyVO
14th Avenue


Joined: 09 Aug 2005
Posts: 1470
Location: NYC

PostPosted: Mon Dec 18, 2006 12:46 pm    Post subject: Reply with quote

--

Last edited by anthonyVO on Wed Dec 20, 2006 10:59 am; edited 1 time in total
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kgenus
Seriously Devoted


Joined: 01 Dec 2004
Posts: 889
Location: Greater NYC Area

PostPosted: Mon Dec 18, 2006 12:51 pm    Post subject: Reply with quote

..
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Genus


Last edited by kgenus on Thu Dec 21, 2006 11:28 am; edited 1 time in total
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Frank F
Fat, Old, and Sassy


Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah

PostPosted: Mon Dec 18, 2006 10:50 pm    Post subject: Reply with quote

Quote:
KGenus wrote: ...I recently bought Lovemarks


Great book, and the concepts are similar - "Lovemarks" presents the need for a personal image and makes Satchi & Satchi the source, Lovenotes presents the "how-to" in crafting a personal brand, trademark, or image on your own.

Lovenotes are personal, they cannot be crafted by someone else other than YOU. Others see how they can add hype to your brand, you need to see your Lovenotes as a truthful expression of how to present yourself to create a lasting, long-term realtionship with your clients and customers.

I got lucky on the title - but if it works - use it... Mine is narrow-casting at it's best... (specifically to the Personal Services industry and VO Artists as a group).



Quote:
anthonyVO wrote: ...aim for THE mover and shaker in your area of expertise and not "one of."


Thank you, do I need to put you on my author page? Wink

Quote:
Frank F wrote: The internet is a tool which if used properly to identify your brand/image will create an unfair advantage between you and your competition.
anthonyVO wrote: ...the internet had better be an extension of YOUR persona (i.e., solidifying your brand NOT establishing it) OR a totally seperate brand... period.


I guess I should have written more precisely in my post... it should probably read:

"The internet is one tool in your arsenal which if used properly to identify your brand/image, will create an unfair advantage between you and your competition."

Very well said Anthony. This is something covered further in the book... I just didn't want to tell all my secrets on the VO-BB - yet!



Frank F
_________________
Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before. email: thevoice@usa.com


Last edited by Frank F on Tue Dec 19, 2006 9:40 am; edited 1 time in total
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Don G.
King's Row


Joined: 11 Nov 2004
Posts: 1071
Location: MA

PostPosted: Tue Dec 19, 2006 6:49 am    Post subject: Reply with quote

So Frank, do we all get the VO-BB group discount when Lovenotes is published? Or at least first crack at it? Smile
Sounds like a good read.
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Frank F
Fat, Old, and Sassy


Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah

PostPosted: Tue Dec 19, 2006 9:38 am    Post subject: Reply with quote

Sure, I will let you know when it is published... or, for real fun - do not foget VOICE (VoiceOver International Creative Experience) in Las Vegas in March. (www.voice-international.com).

Not only will I be there helping you create your personal LoveNotes, but so will our wonderful VO-BB Lady and Leader, D.B Cooper, Connie Terrwilliger, Dave Courvousier (Courvo) as Master of Ceremonies, and Greg Best will also be presenting some fabulous information and fun in this four-day "experience".

However, seating is limited so book early. I cannot wait to meet all of you.

Toodles

Frank F
_________________
Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before. email: thevoice@usa.com
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