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Conversational reads
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Mike Harrison
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Joined: 03 Nov 2007
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Location: Equidistant from New York City and Philadelphia, along the NJ Shore

PostPosted: Tue Jun 10, 2014 6:41 am    Post subject: Reply with quote

Bill Campbell wrote:
Another general rule is, local is about SELLING, national is about IMAGING. You really hear the difference in automotive advertising.

Exactly. Excellent example.

Local dealership spot: "We've got too many cars on the lot!"
And... whose fault is that?
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ccpetersen
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Joined: 19 Sep 2007
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PostPosted: Tue Jun 10, 2014 8:16 am    Post subject: Reply with quote

I always wonder when that announcery guy on top of the car lot sign is going to fall on his arse in the parking lot; bet we'd hear a lot of "conversational" then!
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Foog
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Joined: 27 Oct 2013
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Location: Upper Canuckistan

PostPosted: Tue Jun 10, 2014 9:26 am    Post subject: Reply with quote

Lee Gordon wrote:
I think they just don't want Ron Radio Puker Guy™ and think anything that isn't that is "conversational."
Ordinarily, I think that's it. That and likely some small fish somewhere on the client-side feeling compelled to add some direction to show they know the score and can swim with the sharks. It doesn't matter that their contribution is useless or even counterproductive, they just gotta contribute and demonstrate that they are an irreplaceable part of the whole process. And personally, being a very small fish indeed, I can respect that (wrongheaded though it pretty much always is).

It's when they double down on the wrongheadedness that really gets me. For example, the one that set me off and drove me to start this thread* not only asked for a conversational read with no announcer voices, it linked to a sample they wanted the voice to emulate. The sample was an interview with a soft spoken soul, very natural, hesitant at times... conversational for sure. And then the copy... cheesy, hard sell boilerplate. Yeeeesh!



*At this point, I don't really have to mention that it was on a P2P site, do I?
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Drew
King's Row


Joined: 27 Sep 2005
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Location: Tumbleweed Junction, The Republic of North Texas

PostPosted: Tue Jun 10, 2014 11:05 am    Post subject: Reply with quote

heyguido wrote:
Quote:
They loved it.


And you got paid. Appropriately transactional. Wink

Most importantly, you smiled graciously, and thanked them for the business.

Now, THAT'S acting. Inoccent


Absolutely!
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DougVox
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Joined: 10 Jan 2007
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PostPosted: Tue Jun 10, 2014 4:17 pm    Post subject: Reply with quote

For me, "conversational" is an almost pointless piece of direction.

Think about all of the different conversations you have in a day. All of them with different people, in different places, with different emotions, different perspectives, different goals, different intentions, et cetera.

It's almost as helpful as being told, "Okay, do this one like you're saying things out loud."

Useless.
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DougVox
The Gates of Troy


Joined: 10 Jan 2007
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PostPosted: Tue Jun 10, 2014 4:24 pm    Post subject: Reply with quote

Foog wrote:

I envy you that niche. Not only because it seems like a popular direction these days, but also because I sound like a third rate Casey Kasem even when I ask my wife to pass me the salt.


Foog, don't waste your time with envy...

A: Lots of other niches are very popular as well. I have friends who do nothing but pukey announcer reads, and they're getting plenty of work. (One's talent is much more important than one's sound when it comes to booking.)

B: Once you figure out what you do best, and market your services to people who need that, you'll be fine.

C: Cut down on the salt.

Wink
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Last edited by DougVox on Wed Jun 11, 2014 6:51 pm; edited 1 time in total
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ballenberg
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Joined: 10 Nov 2004
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PostPosted: Tue Jun 10, 2014 9:22 pm    Post subject: Reply with quote

Wait, Doug: So the pukey announcer reads are talent?

And I think while a VO's talent may get a booking, one's sound will lose it. Best read ever, when done by a person who doesn't have the sound the client has in their head: Not booked.

Better pass me more salt.
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DougVox
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PostPosted: Wed Jun 11, 2014 3:36 pm    Post subject: Reply with quote

Bill, of course what you've said makes sense. But put someone with the right sound up against someone with the right sound and bucketloads of talent, and see who books it.

(And I know that you know this, Bill, but as subjective as this business is, there are no absolutes when it comes to 'who's gonna book what.' All we can do is give ourselves the best possible shot at it.)
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ballenberg
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PostPosted: Wed Jun 11, 2014 6:49 pm    Post subject: Reply with quote

Well said, Doug.
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ccpetersen
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Joined: 19 Sep 2007
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PostPosted: Sat Jun 14, 2014 5:51 am    Post subject: Reply with quote

"Gimme a conversational read"

"But, this isn't conversational copy."

*blank stare from the copyrighter/AD/etc. in the client chairs*


The only time I have ever asked for a conversational read from a talent is when the copy I've WRITTEN was conversational. How difficult is that to understand?

Or, is there some country around here somewhere where people stand around talking like this<

"Say, Dan, I've been having erections lasting four hours!"

"Bob, that's great, but you know you should contact your physician for erections lasting more than four hours."
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Lance Blair
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Joined: 03 Jun 2007
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PostPosted: Sat Jun 14, 2014 6:50 am    Post subject: Reply with quote

LOL!!! Of course we guys say this all the time...

http://lanceblairvo.com/sharing/heybob.mp3
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