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CD cover
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ronharpervoice
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PostPosted: Sat Apr 28, 2007 6:57 am    Post subject: CD cover Reply with quote

this is the third one I've done with MS publisher. Your thoughts?

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Hart
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PostPosted: Sat Apr 28, 2007 7:31 am    Post subject: Reply with quote

Which is the front and which is the back?

I have no idea what I'm talking about here from a talent perspective but I did used to keep imaging talents CD's in my prod gig. So here are my thoughts from that perspective:

1. You put your name and phone number on the spine. AWESOME! Think about putting it on both spines.

2. Your phone number is on one side and your website is on one side. Put everything on both. I want to see the web address, your email, and phone within easy reach. So put all that on the front and the back.

3. Consider a very short list of key points for me to know. I won't remember if you have ISDN, or a phone patch, or if you can turn around audio in 2 hours or whatever makes you special. Make a small short list somewhere for me. Keep it to 10 words or less total I'd guess.

4. The artwork: As long as it looks semi professional as a producer I probably won't even notice it or think twice about it. I will however notice if it looks terrible and that's a first impression you'll never get back. Ron, yours looks good. Make sure the blue letters really pop off the spine part. They probably do, but that's hard to tell on the computer monitor.

Well, for what it's worth there's my opinion. I do like the artwork but I think a few small revisions wil help you sell yourself better. Oh, I love the speech bubble. The lighting effect on that is cool.

B
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ronharpervoice
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PostPosted: Sat Apr 28, 2007 7:55 am    Post subject: Reply with quote

The front is on the right side. It slips into a DVD case.
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Hart
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PostPosted: Sat Apr 28, 2007 8:40 am    Post subject: Reply with quote

Ok. Is that the standard now? I remember getting a few demos in DVD cases but not many. If I decided to keep it I would move the CD over to a CD case so it would fit on the same shelf as the others. But that was a few years ago so things might have changed.
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todd ellis
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PostPosted: Sat Apr 28, 2007 9:30 am    Post subject: Reply with quote

Ron - do you customize what goes inside the "thought balloon"? i realize that it's your brand - but if you don't already - you might consider it.
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Deirdre
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PostPosted: Sat Apr 28, 2007 10:12 am    Post subject: Reply with quote

Ron's is a "Says" balloon!


A Thought Balloon looks like a cloud, with bubbles going down the the thinker.



mmmm....internet.....
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glittlefield
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PostPosted: Sat Apr 28, 2007 10:38 am    Post subject: Reply with quote

A couple things I thought of:

1. The "Says" balloon is bright, shiny and smooth and your name is in a flat standard font. Perhaps even a *slight* texturing of the letters would help it match up better. I'd also remove the ellipses. (Unless there's a thought process I'm missing out on... Which wouldn't surprise me in the least.)

2. Flip the spine text 180 degrees (see previous parenthetical comments...)

Overall, it's clean and simple! Very cool.

Greg
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Triple G


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PostPosted: Sat Apr 28, 2007 12:15 pm    Post subject: Reply with quote

I would go with a standard jewel case. All the places I've been to who use hard copies of talent demos have racks of standard (not slim) jewel cases with the spines facing out.
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patfraley
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PostPosted: Sat Apr 28, 2007 4:20 pm    Post subject: DVD or Not Reply with quote

I started using a DVD box instead of a jewel box 5 years ago. I've always been big on getting more "spine time". 15 years ago, for cassettes, I used an audiobook double cavity box, and packaged my character and straight demos in it. Can't tell you how many times I'd look in a casting office, and notice my box was alone, stacked up above the pidgeon holes for cassettes, and my name readable from across the room. It was a true metaphor for "working outside the box." Now that folks are all over the DVD box....Hmmmmm.

PF
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Triple G


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PostPosted: Sat Apr 28, 2007 5:21 pm    Post subject: Reply with quote

Interesting point, Pat. I would have feared that my package would not make to the rack and would be lost in the shuffle. But I'm not Pat Fraley. Something tells me you could send your demo in an egg carton and it would be on display.
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louzucaro
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PostPosted: Sat Apr 28, 2007 5:56 pm    Post subject: Reply with quote

Oooh, egg carton...ok, repackaging time...
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bobsouer
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PostPosted: Sat Apr 28, 2007 7:45 pm    Post subject: Reply with quote

Lou,

The egg carton is a great idea, but the real trick is getting the ferro-magnetic eggs to sync properly; otherwise playback quality is compromised. Smile
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Jeffrey Kafer
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PostPosted: Sat Apr 28, 2007 8:11 pm    Post subject: Reply with quote

Better yet, get real branded eggs!!


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Triple G


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PostPosted: Sat Apr 28, 2007 8:27 pm    Post subject: Reply with quote

Jeff wins.
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ronharpervoice
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PostPosted: Sun Apr 29, 2007 8:17 am    Post subject: Reply with quote

glittlefield wrote:
A couple things I thought of:

1. The "Says" balloon is bright, shiny and smooth and your name is in a flat standard font. Perhaps even a *slight* texturing of the letters would help it match up better. I'd also remove the ellipses. (Unless there's a thought process I'm missing out on... Which wouldn't surprise me in the least.)



Yeah, I've been trying to find a font tool in Publisher that would do that. That's the reason I didn't put the text in the balloon. The ellipses have been part of the logo since the beginning. Thanks for the comments. In a market where every other person seems to be a graphic artist and a branding expert (Cincy) I find I always get varied opinions, and there's always something to be learned.
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