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Product names in demo
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Frank F
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Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah

PostPosted: Fri Jan 14, 2005 11:18 pm    Post subject: Names and copyrights and Intellectual Property Rights Reply with quote

Laugh GP is on the right track. Once you have permission - signed, sealed, dated, and with a description of use - there is no reason to worry.



I just went through this issue with a client who wished to used one of my trademarks on an in-house promotional product.



You would also likely need some additional paperwork (if it ever became a legal issue) which is available on-line at the USPTO.



However, and to quote GP: "Like most of this stuff, common sense plays a big part. A good rule of thumb...if you feel uncomfortable about using (something)....don't!"



You might wish to consider trademark issues as well, many companies use trademarked or copyrighted lines with their product/service.



Again, use common sense, and if you feel the company might be bothered by your limited use of the trademark/copyright - contact them and get permission - or use another idea/product/service for your demo copy.



Good luck.



Frank F
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mcm
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PostPosted: Sat Jan 15, 2005 8:48 am    Post subject: Reply with quote

Bud, you are so right-- this board and its followers totally do rock. Without them I would be in the Dark Ages of VO.



Anybody going to help Bud with his question about avatars and how to put one in one's profile? I'd like to know too... (I guess I'm still seeing Modern Times as a dim glow on the horizon)



Mary
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kgenus
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PostPosted: Sat Jan 15, 2005 7:03 pm    Post subject: Monster's Reply Reply with quote

Gp wrote:
I think it varies from company to company. Monster Cable Co., for instance, is rumored to be going after everyone using the word monster in any promotional or marketing sense. Including a sponsered childrens event. So here is another way to get around it if you really want to be legal.

Write the company, ask for permission to use their name on a demo. Have them send the permission back to you all nice and legal on company letter head.




Greg mentioned Monster then I saw this on another forum, if the CEO has to respond publicly, let the math be done. Read and enjoy.







Monster Wrongfully Accused: A Note from Noel Lee, CEO of Monster Cable Products.



There have been a lot of rumors, misinformation, and false accusations spread on the web about Monster Cable and its trademark and brand protection efforts. We have been wrongfully accused of suing any company using the “Monster” name, and as being a “corporate bully.”



Anyone who knows our company, or me personally, knows that we are not that kind of company, and I am not that kind of person. The information out there is categorically untrue.



Being a champion of the entrepreneur, and having started Monster in a garage with no money myself, I would be the last person to want to stop someone who had a legitimate right to use a trade name for their business. Those who know me and have met me, know that we have built a fantastic company from nothing through sheer hard work and a lot of sweat equity. You can check out our story at: http://monstercable.com/company_info/ and http://www.monsterparksf.com/info/WhoIsMonster.asp



I have even spoken at several colleges about how to become an entrepreneur, and value these opportunities. In fact, my parents were on one of the last boats out of China during its civil war. I truly have lived the American dream, and I am not going to prevent others from achieving it. I feel fortunate to have been born an American.



Some of the negative press you have read may have started with some newspaper articles that have mistaken information in them, or others who have found this opportunity to spread negative press for their own agendas.



Snow Monsters mistakenly portrayed that our objection to their attempt to register trademarks was a lawsuit, which isn’t true. We have not sued Snow Monsters. We would never try to harm a company whose focus is on ski education programs and products for children.



In fact, Monster is a big supporter of programs for children. You can see what we have recently done with kids at Monster Park. http://www.monsterparksf.com/fun/Photos.asp



Before you form any negative impressions of my company or how I have directed it, permit me to straighten out some of the misconceptions.



1) We do not have any trademark infringement lawsuits pending, and we do not object or take action against businesses just because they sell products that have “Monster” in their names. If we did, we would never be able to run our business, not to mention the financial burden would crush us. We have better things to do than spend this kind of money and time.



2) There are over 1,100 registered “Monster” trademarks in the U.S. Patent and Trademark office, and probably hundreds more that are unregistered. We don’t have any intention of suing them or taking any action against them. These marks have been allowed by the Trademark Office, just as our 50+ marks in the various classes listed below.



3) We have not sued or filed actions against the hundreds of companies that are using the word Monster. So if anyone is representing this to you, they are not right and should be corrected.



What I think has happened, is people are misinterpreting the U.S. Patent and Trademark office’s database. When you do a search on the USPTO database for Monster, it brings up a bunch of records dating back to 1983; like a Google search does. It appears people are seeing the search results and assuming they are lawsuits. They are not lawsuits. In fact, most of the search results are duplicate listings or merely requests for 60 day extensions (which allow us to do further investigation to see if there are any potential conflicts). The database shows Monster has opposed about 80 trademarks over the last twenty years. That’s about 4 trademark oppositions a year, which isn’t very many for a company that has over 50+ Monster trademarks and is a famous brand.



Don’t just take my word for it, please search the database for yourself.

(Click on the links and you will see the words “Extension of Time” on many of them). http://ttabvue.uspto.gov/ttabvue/v?qt=adv&pno=&qs=Monster+Cable+Products,+Inc.&propno=&propnameop=&propname=&pop=&pn=&pop2=&pn2=&cop=&cn=



4) Trademark registrations and trademark oppositions are decided by the U.S. Patent and Trademark Office, not us. Even if we do object to a particular filing to register a trademark, it is the Trademark office that determines if the business or person filing for the trademark registration is entitled to it, NOT US.



5) Our examination and investigation of businesses filing trademarks with our name Monster is normal processes for any company having a trademark that they want to protect. We know we don't own the word Monster; however like any other trademark holder we do have the right and need to protect our Monster brand when it is in danger of being diluted, tarnished, or infringed.



6) The federal trademark law says that we are required to police our marks and enforce them or we will lose them, or risk weakening them. We didn’t make these rules. Congress and years of Supreme Court rulings have determined the rules of the game. This type of protection is authorized by federal and state statutes (referred to as anti-dilution laws) designed to prevent the weakening of a famous mark's reputation. For more information, you may want to check out: Nolo Press (http://www.nolo.com/lawcenter/ency/article.cfm/ObjectID/E24CD50D-14DE-4364-AC615684D93E6CBE/catID/D8932879-DC34-43DF-BF65FC92D55FEE5D#18C5EF1D-16AD-4F2A-B7EF7D691972BE58)



7) Anyone can use a trademark without having the trademark registered in the U.S. Patent and Trademark office, as long as it doesn’t infringe or dilute someone else’s trademark. This is referred to as a common law trademark. There are many trademarks that exist under common law rights.



In the case of Snow Monsters, we have NEVER sued them, and we are not trying to harm their company. I think that their products are great and don’t cause us any problems, I have written them and told them so. They are also using the word “monster” for characters, not as a brand, which is how we use Monster. Please, see the list of our trademarks below that I have provided for you.



cool I hate frivolous lawsuits as much as the next person, and would never engage in a lawsuit that was frivolous. They are a waste of the public’s money, and the time of the parties involved. In fact, the courts do not allow “frivolous” lawsuits to proceed. The courts have procedural safeguards to eliminate frivolous lawsuits, as well as penalties (like Rule 11) that can be levied against attorneys and parties who bring such suits. We have never been accused by a court of filing frivolous lawsuits.



9) The newspaper articles and other rumors that said we sued the Chicago Bears, Boston Red Sox, Fenway Park, or a Cajun restaurant are all untrue. We have NEVER filed any lawsuits or other actions against them. Don’t just take our word for it, do a search of the court records, and the USPTO database, and we can guarantee that you will find that we have not sued (or even filed trademark oppositions) against these companies.



10) There are millions of Monster fans who love our company and love our products. My passion for the products and unrelenting drive to innovate and create the highest quality products is well known in the industry and with consumers. Where most companies find out how to take quality out of something to reduce costs, we find how we can “improve” products and make them the best of class. That’s why our customers love Monster products.



I am very sad indeed to see misinformation out there as it wrongfully portrays the company to be a corporate bully, when nothing could be further from the truth.



If anyone wants to talk with me about this, or if this email does not answer your questions, please email me at monsterinformation@monstercable.com. Although I may not get back to you immediately since I am currently on travel, I will get back to you.



In the meantime, I ask everyone not to prejudge until you know all of the facts.



Hope this clears things up for you. We merely want to protect the trademarks that it has taken me 25 years of hard work to build.



If anyone else is under a wrong impression about our intention otherwise, please feel free to pass this on.



Monsterously yours,



Noel Lee

The Head Monster



Monster Web Site http://www.monstercable.com





Here is the list of our registered Monster trademarks. We have many more that are pending registration.



Class 6: Electronic Cables and Wires

Monster Cable



Class 9: Consumer Electronics



In class 9 we have the following registered trademarks, some which date back as far as 1978:



Monster

Monster Cable

Monster Power

Monster Music

Monster Batteries

Monster Car Audio

Monster Central

Monster Computer

Monster Internet

Monster Digital

Monster Game

Monster Home Theatre

Monster Lock

Monster Microphone

Monster Mobile

Monster Mounts

Monster Multimedia

Monster Networking

Monster Satellite

Monster Sport

Monster Standard

Monster Tips

Monster USB

Monster Wire America



Class 16: Consumer Electronics

Monster

Monster Connection



Class 18: Leather Bags and Apparel

Monster Design



Class 25: Clothing and Apparel



In Class 25, we have the following registered trademarks, some which date back over 15 years:



I Am A Monster

Monster

Monster Attitude

Monster Design

Monster Sport



Class 35: Advertising and Marketing Services

eMonster

iMonster

Monster Bucks

Monsterbook

Monsterguide



Class 36: Financial Services

Monstermoney



Class 41: Entertainment, Educational and Training Services

Monster Music

Monster Style



Class 42: Research and Development Services

Monster Music

Monsterlinks
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kgenus
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PostPosted: Sat Jan 15, 2005 7:51 pm    Post subject: Reply with quote

I have a number of music libaries but I use Sound Ideas libraries for most production. They're royalty free, have been around a while, have excellent production behind each track and they just fit the bill. They are costly, but if you check their site each month for the "Blue Plate Specials" they offer, they become affordable. You can also find people selling them on E-Bay, but that's a gamble not worth taking for royalty free material.



Another option is AV Deli. They are "going out of business" and have a number of libraries. Again, great production, all MP3 so it's easy to load them into iTunes, create play lists and search through the libraries.



I would also recommend contacting a production director at the local radio or cable station and paying them for an hour of their time in the evening to mix your demo if you've got the reads recorded already. With a lot of these stations moving to agency models, they're always looking for a variety of voices so it serves as a great introduction.



Kevin
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Last edited by kgenus on Sat Jan 15, 2005 11:07 pm; edited 1 time in total
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Deirdre
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PostPosted: Sat Jan 15, 2005 7:55 pm    Post subject: Reply with quote

I'll be interested to know what the truth is about Monster Cable with stories like This One circulating since last fall, you'd think they'd have a case for libel, especially since complainants' names are mentioned.



p.s. Kevin-- you need the entire URL including "http://www." to get the links to display properly.
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kgenus
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PostPosted: Sat Jan 15, 2005 9:00 pm    Post subject: Reply with quote

Yeah, I didn't want to modify the content of the post ... all but one actually show up on my laptop.



Kevin
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Gp
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PostPosted: Sun Jan 16, 2005 8:45 am    Post subject: Reply with quote

I also read that entire post on the Klipsch forum website. I have nothing against monster and had no intentions of making any false accusations. There are however additional posts following that large post that talk about that post being a corporate propaganda note. It will be interesting to see what plays out. Klipsch used to use monster cable in their speakers but the folks from Monster cable ended up wanting too big a piece of the pie. At least that's what several of us were told from a reliable source.

I have nothing against Monster Cable or even Nole Lee for that matter. I was merely pointing out that there are companies that are very protective of their marketing and their name.
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