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Moosevoice · Club 300 Joined: 16 Nov 2012 Posts: 390 Location: Iowa

Where does a product video fall, in terms of typical rate?
Something like "to change the cable of doohicky A, make sure doohicky b is off first...."
I have an old client reaching out to me about a series of product videos that would total almost 300 minutes of finished audio.

I checked GVAA, as always, and not sure where this falls.
Elearning?
Corporate Industrial, Non-broadcast?
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Mike Paul · Posted: Wed Jun 07, 2023 9:54 am Post subject:

Sounds like Non-Broadcast/Industrial Narration to me.

Just one man's opinion, could be wrong: Were it me, I'd quote each video with its standard GVAA rate, then apply a quantity discount of some kind, maybe 10% but... more experienced people can chime in.

So if you had 10 videos each 1-2 minutes, that's $350-450 per video X 10 = $3500 - $4500. After a 10% discount, $3,150-$4,050.

Might be worth consulting David Toback of GVAA, who offers rate consultations for things like this. I plan on doing that same thing myself soon so I have a more clear understanding of pricing and the "why" behind it all, as it relates to larger package stuff like this.

Moosevoice · Club 300 Joined: 16 Nov 2012 Posts: 390 Location: Iowa

Thanks Mike. Client is saying they're elearning. So...yeah. I also feel like it's an industrial/corporate thing.
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Mike Paul · Posted: Wed Jun 07, 2023 2:59 pm Post subject:

Ah, if the client's saying it's eLearning then I guess the distinction is in the delivery vehicle of the learning. If it's just a video, it's Industrial sounding to me. If it's delivered through some eLearning solution, then it sounds more like traditional eLearning.

Do you have any idea how it's being delivered? You might ask them how it's being delivered so you can get them the most accurate quote.