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Bruce
Boardmeister
Joined: 06 Jun 2005
Posts: 7924
Location: Portland, OR
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 Posted: Fri Feb 17, 2017 1:21 pm Post subject: The Pre-Roll Happy/Sad News |
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As a regular YouTube viewer I was pleased to see that they have announced they will drop the locked in :30 ads before certain videos  starting next year  . But then I realized that might cut down a bit on a source of income for some of us  . But then I read that they are going to replace the :30's with unskippable :20 ads  , and :06 ads, so voice talent income should be about the same  .
Oh, and I learned from the article below that those ads you can skip are called True View ads and can be any length . The advertiser only pays for those if they are watched all the way through  .
http://variety.com/2017/digital/news/youtube-no-30-second-ads-1201991344/
B
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chrisvoco
Club 300
Joined: 14 Mar 2014
Posts: 380
Location: Local
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| Posted: Tue Feb 21, 2017 1:28 pm Post subject: |
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| Quote: | | The advertiser only pays for those if they are watched all the way through |
So, what you're saying is that advertisers don't actually pay for those ads...
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Matto
Club 300
Joined: 27 Nov 2007
Posts: 387
Location: Vancouver Island, British Columbia
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| Posted: Tue Feb 21, 2017 6:11 pm Post subject: |
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| chrisvoco wrote: |
So, what you're saying is that advertisers don't actually pay for those ads... |
I read an article a while ago that said the view (watched all the way through) rate is 30%.
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todd ellis
A Zillion
Joined: 02 Jan 2007
Posts: 10491
Location: little egypt
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| Posted: Wed Feb 22, 2017 6:34 am Post subject: |
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youtube has gotten quite good at targeting me with ads i MIGHT watch all the way through. some of them are clever, entertaining and MIGHT even entice me to click through.
as an aside, first of the year, an automotive group i work with has pulled ALL local TV advertising in favor of targeted web campaigns ... and all indications show that it's moving metal.
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