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Hart
Assistant Asylum Chief
Joined: 03 Jan 2006
Posts: 2107
Location: Foley, AL
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 Posted: Wed Feb 01, 2006 10:36 am Post subject: speaking of market research |
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As a radio production guy I get demos mailed and emailed to me all the time. A while back I got a mass email centered around the following:
| Quote: | | ... I will voice your station imaging for $200 a month, unlimited. Before you delete, listen to the attached demo or go to the web address below. You will find that the quality I offer for the price is unmatched in the industry.... |
That's the line that gets management's attention of course, but it's awfully broad. In my market, the average is higher than $200.00 for 2 pages, let alone "unlimited". MCM's comment in the EBAY thread about doing your research made me think about this some.
I have this vision of the poor man swamped with 40 pages per station...at 200.00 bucks a month.
I got another email from the same guy this week, with basically the same wording except that the word "unlimited" was nowhere to be found.
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donrandall
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| Posted: Thu Feb 02, 2006 12:01 am Post subject: |
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| I had a station manager contact me a while back offering $250 a month for unlimited liners and assorted yuk and stupid stuff. I countered with an offer to do a couple of pages per month for that - dry. Since we couldn't come to any agreement, there was nothing to do but wish him well and wonder if "unlimited" might only be a couple of pages per month. |
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Deirdre
Czarina Emeritus
Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine
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| Posted: Thu Feb 02, 2006 4:46 am Post subject: |
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Yipe! I wouldn't sign on for "unlimited" unless there were a hefty retainer. And even some retainer contracts specify a max amount of pages, after which a session fee applies.
$250 unlimited-- what market was it?
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Philip Banks
Je Ne Sais Quoi
Joined: 20 Jun 2005
Posts: 11048
Location: Portgordon, Scotland
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| Posted: Thu Feb 02, 2006 4:57 am Post subject: |
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| Deirdre wrote: | Yipe! I wouldn't sign on for "unlimited" unless there were a hefty retainer. And even some retainer contracts specify a max amount of pages, after which a session fee applies.
$250 unlimited-- what market was it? |
One street in Weiser, Idaho I expect. |
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donrandall
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| Posted: Sat Feb 04, 2006 12:47 am Post subject: |
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| Quote: | | $250 unlimited-- what market was it? |
In all honesty, after a quick follow up phone call revealed that there was no likely meeting of the minds, I kinda put it out of my mind until this topic came up - but I think it was probably somewhere in the Dakotas or Montana or Wyoming - I just don't remember. The part I remember was trying to find out what a typical month would require - it may have been that a couple of pages would just about kill it. Then again, he might want several times that amount. I just couldn't get what I thought was a straight answer - and you probably react the same as I do when someone becomes evasive, eh?
Geeze, I'd do a couple of double spaced pages a month - dry - for that. But unlimited? |
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Deirdre
Czarina Emeritus
Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine
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| Posted: Sat Feb 04, 2006 7:04 am Post subject: |
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My experience with retainers for imaging has been good. For an agreed-upon n-hundred dollars per month, I receive scripts, read and record 'em and send 'em to the  . Starting up means pages and pages of liners and drops because they're infusing the station with the new image voice-- but after that, one radio station isn't likely to have zillions of promos in any given cycle.
Some months I read 5 or 6 pages, some months I read 2 or 3 promos. The retainer maintains my availability for small jobs as well as market excusivity.
Non- retainer imaging has a heftier per-page fee.
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