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Jingle Money Question?????
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SheSpeaksCopy
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PostPosted: Fri Dec 16, 2005 3:32 pm    Post subject: Jingle Money Question????? Reply with quote

I was in a recent conversation with a buddy the other day and the topic of big money for little jingles came up. We both were wondering how much money was made in royalties for some of the national jingles you hear on the radio and TV.

Does anyone know the $tats for Nabisco (Na Bis Co-3 sylables) or how about the "never ending one word wonder jingle" (meow) for Meow Mix? I wonder how much bread the Pillsbury Doughboy generated for the voice behind his trademark giggle.
How about the guy who did the Bud wei ser frog?
How about James Earl Jones and his AT&T "Bringing people closer every day" spot?

Does anyone here know of any true stories where a little job generated an endless stream of royalty cash?
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dscott
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Joined: 26 Jun 2005
Posts: 104
Location: Russellville, KY

PostPosted: Fri Dec 16, 2005 11:40 pm    Post subject: mysteries! Reply with quote

I wonder what the "you have mail" guy was paid by aol so many users ago?
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Dave
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billelder
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PostPosted: Sat Dec 17, 2005 2:29 am    Post subject: Reply with quote

I had heard that it wasn't much at all. I may have read that on the old board. But, I did a Google search and got this:

Quote:
El Edwards, the voice of AOL's© "You've Got Mail", is now making money on the internet with his famous voice. You too can have a personalized wav file for your favorite email client that says "You've Got Mail, Bob!".


He even says on his web site, "What started as a test in 1989 (with v1.0 for the Mac) has continued with every version of the AOL© software."

and then there's this from his FAQ page:
Q: Do you get royalties? (...and other money-related questions)
A: I'm really surprised how often I am asked this question. I don't discuss my finances with anyone besides my wife, Karen..... I mean, really, do you discuss your finances with just anyone who asks you??
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SheSpeaksCopy
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PostPosted: Sat Dec 17, 2005 7:41 am    Post subject: Reply with quote

I was wondering just how lucrative getting a jingle that had such exposure was for the person performing it.

I recently read that the guy who performed the HO, HO, HO notes for Green Giant was able to put his daughters through college on just the royalty money alone! It is a grand thought to do one job and it pays for your childrens education.
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SoundsGreat-Elaine Singer
King's Row


Joined: 30 Dec 2004
Posts: 1055
Location: Toronto, Canada

PostPosted: Sat Dec 17, 2005 9:22 am    Post subject: Reply with quote

To tie this in with another topic, I would think this is where having a perspicacious agent can be quite handy.
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Elaine
The Youthful Mature Voice (Emeritus)
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Frank F
Fat, Old, and Sassy


Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah

PostPosted: Sat Dec 17, 2005 1:35 pm    Post subject: Reply with quote

Royalties are a good thing. When you figure you get a fair amount of them from commercials and the like they can add up quickly.

I bought my first house with the royalties from just two commercials over a period of two years. There are times when things get a little slow, but the royalties keep coming in to pay the bills - this is nice. Agent representation is not needed, but joining AFTRA and/or SAG IS! (Don't know the Portgorden, Canadian, Australian, or Japaneese version but you get the idea). The protection and collection features by joining a Union are well worth the small amount of fees assocated with the process.

I am not espousing "everyone" join the Union, however, if you really want to garner such things as residuals - when they are deserved, this is the way to go. If you are a good negoitator or your Agent is, you may be able to garner some of these pluses also, but you must be shrewd.

To answer the original question more specifically: look to AFTRA, determine a fair amount of the market and see exactly what residuals would be, say, on a :30 national spot, primary spokesperson, in the top 20 cities, running for a full year after the initial 13 week run. You might be surprised.

Frank F
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marko
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PostPosted: Sat Dec 17, 2005 2:13 pm    Post subject: Reply with quote

SheSpeaksCopy wrote:
I was wondering just how lucrative getting a jingle that had such exposure was for the person performing it.

I recently read that the guy who performed the HO, HO, HO notes for Green Giant was able to put his daughters through college on just the royalty money alone! It is a grand thought to do one job and it pays for your childrens education.


I read that as well. Pretty impresssive and encouraging!

Lot of 'buyouts' in this neck of the woods. Tough to enforce a union
within a right-to-work state.

I know a lot of my clients are glad that I'm non-union and I certainly
wouldnt' be able to do this full time if I were union. However, as Frank
pointed out the union definitely has it's benefits for actors/voice over artists.

If I were to ever move to a unionized state, then it's a done deal-I would
join without question.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11048
Location: Portgordon, Scotland

PostPosted: Sat Dec 17, 2005 2:37 pm    Post subject: Reply with quote

In the UK it's Equity, the British actor/entertainer/broadcaster union.
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Frank F
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Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah

PostPosted: Sat Dec 17, 2005 2:57 pm    Post subject: Reply with quote

Just for clarification, Utah - where I live - is a Right-to-Work state as well. I do about 80% of my work out of state. The magic of the internet, ISDN, and now VOIP has created an open playing field. Everyone has a right to play.

So for those who live in an RTW state, there is hope. Market yourself, create a clientele, promote your services, market yourself, market yourself, and market yourself - appropriately.

Buy-outs for non-union Talent can be a good thing. Consider what you ask for in a non-union buy-out contract. Is it for one-year, or in-perpituity? Do you have the "right" to re-negotiate after the term of the agreement? Are you asking for a "fair and reasonable" amount? Many times non-union talent forget what they are doing in the business world. They do not apply fundemental busienss practices such as asking for an amount of pay which is equal-to or better-than what four - 13 week contracts would equal. If your client wants a buy-out; charge appropriately. I have, in the past, added an amount equal to two more 13 week contracts onto a year buy-out.

Banksey, thanks for the clarification on Equity... didn't know - now I do.

Frank F
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
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Location: Portgordon, Scotland

PostPosted: Sat Dec 17, 2005 3:10 pm    Post subject: Reply with quote

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MichaelJ
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PostPosted: Sun Dec 18, 2005 6:26 am    Post subject: Reply with quote

SheSpeaksCopy wrote:
I recently read that the guy who performed the HO, HO, HO notes for Green Giant was able to put his daughters through college on just the royalty money alone! It is a grand thought to do one job and it pays for your childrens education.


Similarly, a local VO told me once that eight words put all three of his kids through college. Some years ago, he voiced a straight tag for a regional utility company--something like "You can count on XXXX to be there."--that was used on every TV/radio spot for several years. Not bad.

5 minutes' work = 3 four-year college degrees.

Hmmm...MY experience? 3 years' VO work = almost enough to attend Banksie's knitting class. Maybe I need a cooler name and glow-in-the-dark business cards!
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11048
Location: Portgordon, Scotland

PostPosted: Sun Dec 18, 2005 4:39 pm    Post subject: Reply with quote

I've just signed a contract to do some TV commercials over the next 12 months with one company, is it compulsory to have kids to send to college or may I buy a new wing mirror for my scooter?
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Deirdre
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Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine

PostPosted: Sun Dec 18, 2005 4:48 pm    Post subject: Reply with quote

I wish our performers' unions were integrated.

I'm so angry at the boneheads running SAG I could just shriek.
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Philip Banks
Je Ne Sais Quoi


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PostPosted: Sun Dec 18, 2005 5:03 pm    Post subject: Reply with quote

It would make a lot of sense to integrate. I gather that Equity, the UK union used to deal with actors only and there was an organisation called the Variety Artists Federation which the former took under its wing. A full Equity member can be a circus bareback horserider or a voice over and all points in between, surreal thought!

On a serious note it seems odd that in the USA two voice actors could be engaged for the same project and the terms would (I assume) be different if one were a SAG member and the other AFTRA. I know that I am engaged as a Union talent in the USA but only technically or nominally speaking as the terms need to include Equity .......are you still awake? I can't be engaged with some of the benefits simply because as a non- US citizen I do not need them or am not entitled.

When a gig comes in from the USA Anne says.

"Wonderful darling, how much?"

"Oh it'll probably be.........er ..............um.....about............."

"You've no idea have you?"

"No, sorry. More tea?"
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Frank F
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PostPosted: Sun Dec 18, 2005 5:08 pm    Post subject: Reply with quote

Quote:
Deirdre
I wish our performers' unions were integrated.
I'm so angry at the boneheads running SAG I could just shriek.


Ditto!

It would make life easier for ALL Talent. But remember, we are just two of the multitude D.B.

I guess, "the needs of the many (or, the greedy) out-weigh the needs of the few (the talented)".

Frank F
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