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New twisted radio script for client? Your opinions please!
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11048
Location: Portgordon, Scotland

PostPosted: Mon Dec 05, 2005 11:31 am    Post subject: Reply with quote

The gauntlet is cast so on behalf of VO-BB123 here is my demo ........oops, sorry, my audition and a bid of $8.99 to get the job

http://thecorporatevoice.com/bas.mp3
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Dave
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Joined: 11 Nov 2004
Posts: 727
Location: Houston, Texas

PostPosted: Mon Dec 05, 2005 11:35 am    Post subject: Reply with quote

Is it clever? Yes
Would I notice it? Yes again
Would I smile at it? No
Would I remember it? Yes (but not for the right reason)
Would I call him to come to my home...NO!

No matter how amusing it might be I would be concerned for him to be around my family while I was at work.

Dave (aka prude2)
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kgenus
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PostPosted: Mon Dec 05, 2005 12:18 pm    Post subject: Reply with quote

Banksey wrote:
The gauntlet is cast so on behalf of VO-BB123 here is my demo ........oops, sorry, my audition and a bid of $8.99 to get the job

http://thecorporatevoice.com/bas.mp3


Monday, December 05, 2005 [GMT -5]
Banksey Auditions publicly
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Tim McLaughlin
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Joined: 25 May 2005
Posts: 40
Location: Denver, CO

PostPosted: Mon Dec 05, 2005 12:33 pm    Post subject: Reply with quote

Here's my $0.02: It's a clever idea. Will it offend some? Probably, some people take offense at the least little thing.

The thing that stands out for me is that it really isn't "selling" and that's what advertising is supposed to do. I think you need a reason to get people to pick up the phone and call. The client may get people talking about the ad, but my guess is that he wants them to do more than talk. Think about all the Super Bowl ads that create a buzz, but don't bring in the revenue.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11048
Location: Portgordon, Scotland

PostPosted: Mon Dec 05, 2005 1:44 pm    Post subject: Re: New twisted radio script for client? Your opinions plea Reply with quote

SheSpeaksCopy wrote:
Give BAS Home Services a call at 540-849-8292 and schedule your complimentary home comfort evaluation today. Your home’s bad behavior problems can be corrected in time for your Holiday entertaining.
BAS Home Services “Your home repair problems are no problem for us.”
Call BAS Home Services at 540-849-8292 or visit us online at www.BAShomeservices.com


Definite "call to action" with a reason to call. Pre-close, conditional close and close. I'd say that constitutes a sell.

I see people have noticed when the big bucks are around I will audition.
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Charlie Channel
Club 300


Joined: 08 Feb 2005
Posts: 356
Location: East Palo Alto, CA

PostPosted: Mon Dec 05, 2005 3:56 pm    Post subject: Reply with quote

Banksey wrote:
The gauntlet is cast so on behalf of VO-BB123 here is my demo ........oops, sorry, my audition and a bid of $8.99 to get the job


It's cool and funny!

Post lunch production, 1 tequila down.

I'll see your $9 and raise it $20!

Suggest you drop the "www" as most browsers and domain servers will pull up the right site without it.

http://home.comcast.net/~channel33/CharlieChannel_BHS.mp3
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Tim McLaughlin
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Joined: 25 May 2005
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Location: Denver, CO

PostPosted: Mon Dec 05, 2005 4:02 pm    Post subject: Reply with quote

Banksey wrote:
Definite "call to action" with a reason to call. Pre-close, conditional close and close. I'd say that constitutes a sell.


Seems like a weak call to action. Why not something like "call by December 31st to get 20 percent off your home repair project." Question

I understand that this is not the copywriter's decision, but something the client has to come up with. Too many advertisers think all they need to do is run some spots and people will be breaking down the door. Then when it doesn't happen they blame the copywriter, the talent, the radio station. When I'm asked to write copy I try to consult with the client and get them to understand that they've got to provide some incentive to the people they're trying to reach. Institutional advertising is, in my opinion, a waste of money. While this spot isn't institutional, it borders on it especially with the client trying to "create a buzz" and a weak call to action. If he's got plenty of money to throw around, great. My guess, though, is that he's looking to actually make some sales. A stronger call to action would increase the possibility that he'll get a better ROI.

Of course I could be all wrong and just need to crawl back into the booth and wait for my cue. cool
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11048
Location: Portgordon, Scotland

PostPosted: Mon Dec 05, 2005 4:18 pm    Post subject: Reply with quote

It's said that if in Ireland you stop a local and ask for directions the initial response will be.

"Well, I wouldn't start from here".

Client "How do I advertise my business?"

What could the writer say, while holding up copy? I think the Irish response hits the nail on the head.
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Deirdre
Czarina Emeritus


Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine

PostPosted: Mon Dec 05, 2005 5:37 pm    Post subject: Reply with quote

All right-- all RIGHT!!

Here's Mine.
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mcm
Smart Kitteh


Joined: 10 Dec 2004
Posts: 2600
Location: w. MA, USA

PostPosted: Mon Dec 05, 2005 7:09 pm    Post subject: Reply with quote

Deirdre wrote:
All right-- all RIGHT!!

Here's Mine.


There you have it - you need Miss Manners!

Kudos DB!!!!
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brianforrester
Backstage Pass


Joined: 30 Jul 2005
Posts: 492
Location: Vancouver, British Columbia, Canada

PostPosted: Mon Dec 05, 2005 8:44 pm    Post subject: Reply with quote

Deirdre wrote:

This one goes beyond my tolerance immediately .... I wouldn't do it--


Hey Deebs.... are you just trying to prove to all of us that you're not really a "sissy" ? Cause none of us believed it for a second... at least none of us that have felt the wrath of an angry Board Mistress, after having made some sort of innapropriate comment or 2 or 3 or 4 or .....

Hey... ya fixed the snow flakes.... Yeah!!!! I like this skin!

Thanks DB!!!
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11048
Location: Portgordon, Scotland

PostPosted: Mon Dec 05, 2005 11:52 pm    Post subject: Reply with quote

If we all get removed from Anita's Christmas card list we have no others to blame but ourselves.

Charlie's needed the spitoon sound effect at the end whereas Deidre's ageing Kindergarten Vice-Principal had that certain something.
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Deirdre
Czarina Emeritus


Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine

PostPosted: Tue Dec 06, 2005 4:31 am    Post subject: Reply with quote

I just think it's grand that Anita offered up this spot for discussion.

I would hire her to help me work on creating commercials because it's clear from this sample that she's got a good inner clock and a grip on word flow.

and in re prudery: My off-air behavior can be quite wild, but the stuff I put on the airwaves is nearly always going to be "Rated E for Everyone". The way I talk in real life is a far cry from the kind of thing I would ever say on the radio and I am quite picky about the sponsors I ally myself with.

auggh. preposition at the end of a sentence.
Oh, well.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11048
Location: Portgordon, Scotland

PostPosted: Tue Dec 06, 2005 4:53 am    Post subject: Reply with quote

Tsk, where did that come from? On some script it's a bang clients want to go out with. Fast piece to time or one with comedy that is allowed to breath, someone has to decide which.
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Deirdre
Czarina Emeritus


Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine

PostPosted: Tue Dec 06, 2005 5:50 am    Post subject: Reply with quote

Banksey wrote:
Tsk, where did that come from?


Anita offered a look at her script for feedback, not to be used as a pinata. I want it to be clear that we're having fun with each other, and not at Anita's expense.

I have to read reams of shit every day, Phil. As I have always said and will continue to say: most "writers" are trying to pack 40 seconds of dreck into a 30-second sack. Some of the stuff is written in prose that would choke a hippo. I am relieved and delighted when I get scripts that are actually fluent.
This spot was easy to read. Anita doesn't need me to throw her a bone, I merely want to give credit where credit is due.
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