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vox1
Contributor IV
Joined: 14 Nov 2004
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 Posted: Sat Sep 13, 2008 12:37 pm Post subject: Help with a Rate question |
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Greetings esteemed colleagues. Trying to work up a rate quote(sans my agent's input this wknd) for a set of four :30 spots with usage for "up to 2 wks" (politicals) with placement on several targeted cable systems - Chicago Mkt.
I would normally reference aftra scale and to my way of looking at this, it wouldn't be unreasonable to start with the session fee per-spot(600-something??) as a benchmark and go from there....
Sorry i don't get 'round here to offer up more than rate-advice-questions
lately.
I promise to contribute more often from my Vast Store of Wisdom(' ')
(hey - sounds like a good name for a pricey Mall Shoppe).
btw, anybody have any general thoughts abt. the "future of VO" blurb from Alex at '123'? I certainly take issue with his take on Rates.
Cheers to All,
MikeE
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Mikey ... Vox-Versatiliti
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Jeffrey Kafer
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Philip Banks
Je Ne Sais Quoi
Joined: 20 Jun 2005
Posts: 11076
Location: Portgordon, Scotland
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| Posted: Sat Sep 13, 2008 1:27 pm Post subject: Re: Help with a Rate question |
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| vox1 wrote: | btw, anybody have any general thoughts abt. the "future of VO" blurb from Alex at '123'? I certainly take issue with his take on Rates.
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My friends in Irleand would sum it up perfectly.
"yer man's a powerful class o' eejut". |
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ConnieTerwilliger
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Joined: 07 Dec 2004
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Location: San Diego - serving the world
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| Posted: Sat Sep 13, 2008 1:30 pm Post subject: |
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Jeff, perhaps it is due to the short nature of the run. AFTRA rates (not for Class A national spots) are for unlimited use for 13 weeks.
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paddyo
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Location: New York City
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| Posted: Sat Sep 13, 2008 1:37 pm Post subject: Re: Help with a Rate question |
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| vox1 wrote: | btw, anybody have any general thoughts abt. the "future of VO" blurb from Alex at '123'? I certainly take issue with his take on Rates.
MikeE |
They will continue to let voice seekers on there with low rates and they will still take the money of people who will accept those low rates.
So it's kinda like "living in the future".
Paddyo
www.thepatrickoconnor.com
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Jeffrey Kafer
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| Posted: Sat Sep 13, 2008 2:48 pm Post subject: |
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| ConnieTerwilliger wrote: | | Jeff, perhaps it is due to the short nature of the run. AFTRA rates (not for Class A national spots) are for unlimited use for 13 weeks. |
Right, but isn't that a minimum? In other words, unlimited use up to 13 weeks? So a 2 week run would fall within that.
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Voice-overload Web comic: http://voice-overload.com |
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Lance Blair
M&M
Joined: 03 Jun 2007
Posts: 2281
Location: Atlanta
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| Posted: Sat Sep 13, 2008 3:09 pm Post subject: |
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Alex's vision: everyone will be busy being sub-par 24/7 for sub-par pay.
His vision is sub-par.
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and now, http://lanceblairvo.com the blog is there now too! |
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Deirdre
Czarina Emeritus
Joined: 10 Nov 2004
Posts: 13023
Location: Camp Cooper
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| Posted: Sat Sep 13, 2008 4:10 pm Post subject: |
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Is this "Alex" message something anyone can see?
Not everyone knows about it.
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ConnieTerwilliger
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Location: San Diego - serving the world
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| Posted: Sat Sep 13, 2008 4:16 pm Post subject: |
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| JeffreyKafer wrote: | | Right, but isn't that a minimum? In other words, unlimited use up to 13 weeks? So a 2 week run would fall within that. |
Well, in theory, yes. But when a spot is made and played in one city for 1 or 2 weekends, then my personal opinion is that the rate for a 13-week buy may be out of some people's price range and a little short sighted. When I was on the board of AFTRA and attending conferences, we - those of us in the smaller markets (and yes, Chicago is one of the big three markets) worked to get a short-term rate. It encouraged the smaller retailer who wanted to advertise their weekend sales to hire professional talent. It really was a win-win.
Now, if it was a big time national spot that aired for one day during a hugely highly rated program, then no one would even blink about the rate for the talent.
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vox1
Contributor IV
Joined: 14 Nov 2004
Posts: 126
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| Posted: Sat Sep 13, 2008 7:18 pm Post subject: |
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| Quote: | ConnieTerwilliger wrote:
Jeff, perhaps it is due to the short nature of the run. AFTRA rates (not for Class A national spots) are for unlimited use for 13 weeks. |
Hi Jeff, Hi Connie, yes, actually that variable is kind of the tough call on this particular equation - I'd typically not think twice about full session fee for a 13-wk cycle in for top-3 mkt TV but this is definitely a short-run flight.
Deirdre, re: the "Alex" thing- i only knew of it 'cuz i got this automated email from '123' telling me that Alex was blogging his view of the "future of VO" - on whatever their blog site is. I guess that's the one they replaced the "Savvy" site with - after getting posts that didn't agree with their business philosophy.. Dunno the whole story - i don't go there much.
Regards,
MMe
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Saying something since 1970-
something
Last edited by vox1 on Sat Sep 13, 2008 7:21 pm; edited 2 times in total |
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bobsouer
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