VO-BB - 20 YEARS OLD!

todd ellis · Posted: Thu Oct 04, 2007 9:39 am Post subject: November Post Card Review

MOH post card to corporate accounts who have gotten tons of crap from me before ... waddya think? i'm on the fence.

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scottnilsen · Posted: Thu Oct 04, 2007 9:44 am Post subject:

I for one think it is hilarious! If you know it would be received well by people with whom you have built relationships, my vote is go ahead. After all, if commercials like "Viva Viagra" are on tv, one post card shouldn't even be blinked at.
Nice creativity!
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Brett Mason · Posted: Thu Oct 04, 2007 10:25 am Post subject:

Well....very "creative".....and looks like something I'd come up with.....but my two cents worth would say that, if it were me, I'd think twice. Would I want to cast my image in such a mold? And, how would a woman receive such a message? I'd probably back off and use a more "universal" theme, and offer a couple of examples for the same headline:

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todd ellis · Posted: Thu Oct 04, 2007 10:50 am Post subject:

mcm · Posted: Thu Oct 04, 2007 10:52 am Post subject:

I vote no on the headline and the image (the image doesn't even mean anything to me).

But I know you can come up with something super.

Jeffrey Kafer · Posted: Thu Oct 04, 2007 10:57 am Post subject:

I'm not a lady (well sometimes on weekends I am) but I'd scrap it out of fear of offending someone.

As well, the message gets lost in the gimmick. I had to look harder (ahem) than I should have to find out what you were selling.
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CarynClark · Posted: Thu Oct 04, 2007 12:01 pm Post subject:

I think it's hilarious and very creative. If I were a seeker, I still think I'd think the same thing.

Now, maybe I'm not a lady.

Smile

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KaraEdwards · Posted: Thu Oct 04, 2007 1:34 pm Post subject:

Hmmm...I actually agree with Caryn.

So, you can put me in the 'not a lady' camp! I think it catches your eye, is shocking without being gross or offensive, and different!
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Deirdre · Posted: Thu Oct 04, 2007 2:16 pm Post subject:

Thumbs down from me.
That would go right in my round file and anything else from that sender would follow it forevermore.
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Jeffrey Kafer · Posted: Thu Oct 04, 2007 2:40 pm Post subject:

TODD'S IN THE ROUND FILE!
TODD'S IN THE ROUND FILE!

NEENER NEENER NEENER!
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Deirdre · Posted: Thu Oct 04, 2007 2:45 pm Post subject:

It would be too bad, because I think Todd's work is so good.

Good taste is much more interesting and thought-provoking.
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asnively · Posted: Thu Oct 04, 2007 4:01 pm Post subject:

I'm on the fence on this one. I think it's stronger visually than your previous postcards, so you're moving in a great direction. Less clutter, clear message. I don't think I'm offended...I actually think I would be inclined toward retaining the message, remembering you, and maybe even doing business with you. And I'm pretty easily offended by "working blue"...
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Audiogal · Posted: Thu Oct 04, 2007 5:59 pm Post subject:

Oh, geez. Yes & No.
The image meant nothing to me, either!
But I got the slogan & it did not offend me.
I'm no help, am I?
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Mary

DougVox · Posted: Thu Oct 04, 2007 6:44 pm Post subject:

Todd, I realize that I'm a stickler for detail, but one small thing that I noticed is that with the way you've got the graphic, the "V" on the pill is upside down.

And while I'm completely NOT offended...I agree with DB. Good taste is much more interesting.

And have you noticed that the image doesn't seem to resonate with some of the women...maybe it'd be less effective than you'd like it to be, regardless of its tastefulness.

PS. If you do decide to use it, you might want to consider changing the word "increase" to "raise." Just a bit punnier, no?
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Jowillie · Posted: Thu Oct 04, 2007 6:49 pm Post subject: