VO-BB - A VO Family Forum Index VO-BB - A VO Family
15 Years and Counting!
 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Mailing postcards
Goto page 1, 2, 3  Next
 
Post new topic   Reply to topic    VO-BB - A VO Family Forum Index -> Research and Development
View previous topic :: View next topic  
Author Message
anthonyVO
14th Avenue


Joined: 09 Aug 2005
Posts: 1470
Location: NYC

PostPosted: Wed Jul 25, 2007 6:30 am    Post subject: Mailing postcards Reply with quote

As anyone that knows me can tell you - I'm a firm believer in mailing postcards (can't remember the last time I sent out a CD) - they're cheaper than CD's and straight to the point... plus they don't have to be played or opened Wink My first postcard mailing got me signed to my first exclusive NY agent (now former agent) and generated more calls and leads than any CD mailings EVER did.

Anyway - my usual mailing counts used to be in the 100-350's but a few weeks ago, I decided to step it up "a bit" and send out 1,000 of them! Maybe some of you (in the US) might find this helpful if you decided to do bulk mailings.
I could've spent less money if I had read this prior to mailing, but I'm glad I decided to pay the full postage ($0.43) since I did not have to Pre-Sort it:

http://www.usps.com/businessmail101/

PEACE,,, now I have to get some coffee - in the studio early for something due at 9AM - I think I'll visit that "new coffee shop" across the street right next to the "new jewelry store." I swear their Java is spiked!

PEACE!
Back to top
View user's profile Send private message Visit poster's website
Rognog
Flight Attendant


Joined: 20 Apr 2006
Posts: 807
Location: New Jersey

PostPosted: Wed Jul 25, 2007 7:27 am    Post subject: Reply with quote

Hey Anthony,

I agree that postcards are cheaper to send and more likely to be looked at. I never had much luck with them, though. I did send out a batch to talent agents, casting directors, managers, and audio book publishers to announce the Danielle Steel and Cartoon Network gigs. Hopefully it will raise some eyebrows...

What's your success rate with postcards?
_________________
Tom Dheere - The "H" is Silent, but I'm Not!
www.tomdheere.com
Back to top
View user's profile Send private message Send e-mail Visit poster's website AIM Address
jrodriguez315
A Hundred Dozen


Joined: 26 Sep 2006
Posts: 1202
Location: New Jersey

PostPosted: Wed Jul 25, 2007 7:45 am    Post subject: Reply with quote

In a newsletter I receive from Dan Duckworth over at Voiceovers Unlimited, he describes a card-sending service that he is affiliated with. Maybe you'll find it of interest. Take a look here.

Hey! I hit 500!!
_________________
Joe Rodriguez, Bilingual Voice Actor | The Voiceover Thespian Blog


Last edited by jrodriguez315 on Wed Jul 25, 2007 8:23 am; edited 1 time in total
Back to top
View user's profile Send private message Visit poster's website AIM Address
scottnilsen
King's Row


Joined: 12 Jul 2007
Posts: 1137
Location: Orange County, CA

PostPosted: Wed Jul 25, 2007 7:57 am    Post subject: Reply with quote

It's funny that this should come up now. I had some postcards created over the weekend, and almost as an afterthought I asked if she could format one to be sent out as an email attachment. It's the first time I would have sent out a postcard.
Well, I wound up only sending out the email version (thought I'd try the free mailing first), and after 4 days have had a response rate of about 3%, resulting in 2 actual auditions and a few "I may be contacting you for a project I've got in the next week or so".
_________________
We have nothing to fear but fear itself.

Well, that and mimes.

(714)408-6405 www.scottnilsen.com
Back to top
View user's profile Send private message Send e-mail Visit poster's website
TC
Club 300


Joined: 21 May 2006
Posts: 397
Location: Iowa City

PostPosted: Wed Jul 25, 2007 9:44 am    Post subject: Reply with quote

I just did a job this morning that came as a result of a big postcard mailing I did about a month ago.

I hand-stamp all of my postcards. I didn't realize there was any other way to do it.
Back to top
View user's profile Send private message Send e-mail
SoundsGreat-Elaine Singer
King's Row


Joined: 30 Dec 2004
Posts: 1043
Location: Toronto, Canada

PostPosted: Wed Jul 25, 2007 11:43 am    Post subject: Reply with quote

I used to send out post cards on a regular basis but got nary a nibble. Perhaps I should try again.
_________________
Elaine
The Youthful Mature Voice
Elaine Singer Voiceovers
Twitter
Senectitude is not for the faint of heart.
Back to top
View user's profile Send private message Visit poster's website
imaginator
The Thirteenth Floor


Joined: 10 Nov 2004
Posts: 1347
Location: raleigh, nc

PostPosted: Thu Jul 26, 2007 10:24 am    Post subject: Reply with quote

postcards are really the only advertising element i've ever tried that has generated jobs. the links provided in this post are of great help, as up to now i have created my own cards (and yes, i hand-stamped them as well). using the service, or one like it, will probably make what i put together look more professional.

if nothing else, a card says to my clients "oh...he's still working"...or at the very least, "oh...he's not dead after all!"
_________________
rowell gormon
www.voices2go.com
"Mr. Warm & Friendly Voice...with Character!"
Rowell Gormon's Clogged Blog - http://voices2go.com/blog
Back to top
View user's profile Send private message Send e-mail Visit poster's website
todd ellis
A Zillion


Joined: 02 Jan 2007
Posts: 9532
Location: little egypt

PostPosted: Thu Jul 26, 2007 10:34 am    Post subject: Reply with quote

does anybody know anything about "postage paid" cards? as i understand it, you only pay for the cards that are actually sent back to you. any info / vendors would be appreciated.
_________________
"i know philip banks": todd ellis

Back to top
View user's profile Send private message Send e-mail Visit poster's website
Diane Maggipinto
Spreading Snark Worldwide


Joined: 03 Mar 2006
Posts: 6670
Location: saul lay seetee youtee

PostPosted: Thu Jul 26, 2007 10:40 am    Post subject: Reply with quote

here's a start, ellis:

http://www.usps.com/replymail/welcome.htm
_________________
sitting at #6, lo with a new stamp in my passport ...

www.d3voiceworks.com
Back to top
View user's profile Send private message Send e-mail Visit poster's website
todd ellis
A Zillion


Joined: 02 Jan 2007
Posts: 9532
Location: little egypt

PostPosted: Thu Jul 26, 2007 10:52 am    Post subject: Reply with quote

ok, miss smarty-pants. apparently my google search turned up more obtuse results than YOUR google search.

i DID find out that my post office does not accept business reply mail ... so step one is to get a p.o. box at one that does.

road trip!
_________________
"i know philip banks": todd ellis

Back to top
View user's profile Send private message Send e-mail Visit poster's website
CarynClark
MMD


Joined: 28 Feb 2007
Posts: 2692
Location: Fort Myers, FL

PostPosted: Thu Jul 26, 2007 11:15 am    Post subject: Reply with quote

I didn't check the link that Diane placed in her thread...

But, from my marketing days, I do know you need to get a postage paid permit and the indicia to put on your envelope/postcard (where the stamp would go). I don't know what it costs.

But why would you use business reply? Are you saying you'd send these out and say, "Send this postage paid postcard back to get my demo CD"?

C.
_________________
Caryn Clark... The Hip Chick Voice!

"A positive mental attitude and having faith in your ability is quite different from being irresponsible and downright stupid." - Dave
Back to top
View user's profile Send private message Send e-mail Visit poster's website
todd ellis
A Zillion


Joined: 02 Jan 2007
Posts: 9532
Location: little egypt

PostPosted: Thu Jul 26, 2007 11:18 am    Post subject: Reply with quote

they are for the (mentioned in another thread) convention. either for bags - or just to hand out. the actual audio for this company is very limited due to corporate guidelines - so much so that i don't think a demo would be effective ... or necessary.
_________________
"i know philip banks": todd ellis

Back to top
View user's profile Send private message Send e-mail Visit poster's website
Hart
Assistant Asylum Chief


Joined: 03 Jan 2006
Posts: 2107
Location: Foley, AL

PostPosted: Thu Jul 26, 2007 11:24 am    Post subject: Reply with quote

scottnilsen wrote:
after 4 days have had a response rate of about 3%


It's good that you track this. If I recall correctly, they the average response rate to a postcard campaign is roughly 1%. I believe it's the same for email as well.
_________________
Hart Voice Overs Blog
Brian Hart Productions
Back to top
View user's profile Send private message Send e-mail Visit poster's website
CarynClark
MMD


Joined: 28 Feb 2007
Posts: 2692
Location: Fort Myers, FL

PostPosted: Thu Jul 26, 2007 11:28 am    Post subject: Reply with quote

Oh, I see Todd... yup, that makes sense to do a little brochure with a postage paid postcard inside. Good thinkin!
_________________
Caryn Clark... The Hip Chick Voice!

"A positive mental attitude and having faith in your ability is quite different from being irresponsible and downright stupid." - Dave
Back to top
View user's profile Send private message Send e-mail Visit poster's website
scottnilsen
King's Row


Joined: 12 Jul 2007
Posts: 1137
Location: Orange County, CA

PostPosted: Thu Jul 26, 2007 12:15 pm    Post subject: Reply with quote

[quote]scottnilsen wrote:
after 4 days have had a response rate of about 3%

It's good that you track this. If I recall correctly, they the average response rate to a postcard campaign is roughly 1%. I believe it's the same for email as well.

By response, I just mean acknowledgement - something like "thanks for keeping us informed," etc.. If that translated to actual cash-paying jobs, that'd be fabulous.
_________________
We have nothing to fear but fear itself.

Well, that and mimes.

(714)408-6405 www.scottnilsen.com
Back to top
View user's profile Send private message Send e-mail Visit poster's website
Display posts from previous:   
Post new topic   Reply to topic    VO-BB - A VO Family Forum Index -> Research and Development All times are GMT - 7 Hours
Goto page 1, 2, 3  Next
Page 1 of 3

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © 2001, 2005 phpBB Group