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Moosevoice Club 300
Joined: 16 Nov 2012 Posts: 390 Location: Iowa
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Posted: Mon Jun 22, 2020 9:05 am Post subject: VO Marketing Person |
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Who's a good VO marketing coach? _________________ www.moosevoice.com |
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BruceG Been Here Awhile
Joined: 01 Jun 2012 Posts: 258 Location: just south of Boston, MA
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Posted: Mon Jun 22, 2020 9:17 am Post subject: |
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Well, there's this guy - he's a working voice actor who also does marketing coaching:
https://marcscottcoaching.com/
Also, why not reach out to Philip Banks? _________________ "What was that? An exhibition? We need emotional content." - Bruce Lee, Enter The Dragon
Last edited by BruceG on Mon Jun 22, 2020 9:18 am; edited 1 time in total |
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Kim Fuller DC
Joined: 29 Jan 2011 Posts: 639 Location: Portlandish, Oregon
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Posted: Mon Jun 22, 2020 9:17 am Post subject: |
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Marc Scott has a FB group, VOpreneurs. He sells some materials but also has a "Free Advice Friday" FB webinar that's good - answers any questions people have. If you're looking at industrials, elearning, explainer video, etc., (either union or nonunion) , I'd recommend him.
Maybe not the place for commercial, trailer, promo, affiliate marketing, though. |
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Dan-O The Gates of Troy
Joined: 17 Jan 2005 Posts: 1636
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Bish 3.5 kHz
Joined: 22 Nov 2009 Posts: 3738 Location: Lost in the cultural wasteland of Long Island
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Posted: Mon Jun 22, 2020 10:13 am Post subject: |
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The most successful VO marketing people are very good at marketing... themselves. They have created a need. They are the only ones who can satisfy that need. Oh... that was a piece of marketing wisdom for you.
Go to a junk store, charity shop, jumble sale, yard sale, whatever... find a marketing self-help book from the 80s or 90s, and within a week you'll be qualified to teach. _________________ Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls. |
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Karyn OBryant Cinquecento
Joined: 23 Jul 2013 Posts: 561 Location: Portlandia-adjacent
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Posted: Mon Jun 22, 2020 10:17 am Post subject: |
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There are good general marketing/sales courses on Udemy for cheap. Take what you need from them, and adapt it to the VO world. Also tune in to the free advice stuff Kim was talking about. _________________ * * * * * * * * * *
Pretending to be other people since 1986.
www.karynobryant.com |
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todd ellis A Zillion
Joined: 02 Jan 2007 Posts: 10490 Location: little egypt
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Lizden A Zillion
Joined: 04 Dec 2006 Posts: 8856 Location: The dark recesses of my mind
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Posted: Mon Jun 22, 2020 3:43 pm Post subject: |
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Good advice all around,
and I especially like Todd's reading list reminder!
Another person who would give you good no-nonsense advice is Peter O'Connell.
He's a VO guy and a very good Marketer.
I don't hold it against him that he's a Buffalo Sabres fan. _________________ Liz de Nesnera O.A.V. ~ Livin' The VO Dream!
English/French Bilingual VO w/ ISDN
HireLiz.com / liz@hireliz.com |
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DougVox The Gates of Troy
Joined: 10 Jan 2007 Posts: 1705 Location: Miami
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Posted: Mon Jun 22, 2020 7:31 pm Post subject: |
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Lizden wrote: | I don't hold it against him that he's a Buffalo Sabres fan. |
Further proof that Liz is a much nicer person than I am. _________________ Doug Turkel (tur-KELL)
Voiceover UNnouncer®
UNnouncer.com |
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Philip Banks Je Ne Sais Quoi
Joined: 20 Jun 2005 Posts: 11048 Location: Portgordon, Scotland
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Posted: Tue Jun 23, 2020 12:26 am Post subject: |
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I stopped marketing when I realised that I needed sales.
Top Tip from the market. When it visits the majority of voice over web sites it shouts " YOU WASTE OUR TIME!"
Good marketing tests the market. Anyone who insists on marketing training needs to test the coach. Before signing up ask for a success story. This story is one in which the coach had an idea, took it to the market and it resulted in a sale. Each step can be measured and there are no "well, obviously I am not going to tell you (who, the job, the fee etc)"
In my previous life I lectured students who were on a course titled "The Organisation in its environment". My lectures included Law, Marketing and Economics. At no point did I shout "Woot Awesome!" Nor did I Waltz into class, punch the air and announce that today we are going to take things to the next level.
The webinar I did via voicebooking plods along quite nicely so if anyone has time give it a try.
https://www.youtube.com/watch?v=5_2BXowT5Tc |
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Karyn OBryant Cinquecento
Joined: 23 Jul 2013 Posts: 561 Location: Portlandia-adjacent
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Posted: Tue Jun 23, 2020 2:47 pm Post subject: |
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You forgot This One, Todd.
_________________ * * * * * * * * * *
Pretending to be other people since 1986.
www.karynobryant.com |
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todd ellis A Zillion
Joined: 02 Jan 2007 Posts: 10490 Location: little egypt
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Posted: Tue Jun 23, 2020 3:57 pm Post subject: |
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good one --- also sun tzu --- _________________ "i know philip banks": todd ellis
who's/on/1st?
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Bob Bergen CM
Joined: 22 Apr 2008 Posts: 939
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Posted: Tue Jun 23, 2020 8:18 pm Post subject: |
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Philip Banks wrote: | I stopped marketing when I realised that I needed sales.
Top Tip from the market. When it visits the majority of voice over web sites it shouts " YOU WASTE OUR TIME!"
Good marketing tests the market. Anyone who insists on marketing training needs to test the coach. Before signing up ask for a success story. This story is one in which the coach had an idea, took it to the market and it resulted in a sale. Each step can be measured and there are no "well, obviously I am not going to tell you (who, the job, the fee etc)"
In my previous life I lectured students who were on a course titled "The Organisation in its environment". My lectures included Law, Marketing and Economics. At no point did I shout "Woot Awesome!" Nor did I Waltz into class, punch the air and announce that today we are going to take things to the next level.
The webinar I did via voicebooking plods along quite nicely so if anyone has time give it a try.
https://www.youtube.com/watch?v=5_2BXowT5Tc |
Buddy, I’m sure your strategy works great across the pond. But your advice to many here is career suicide. From how you audition to how you get paid, it’s apples and oranges compared to much of the vo industry in the states. You keep on keeping on. It works for ya. But you live/work in a very different world. And much of your advice is nothing but insulting. You think you are disguising it as clever. It is not. I have assisted many a US talent who had taken your advice to heart, only to flounder. That’s one of the problems with the internet. It connects all but also homogenizes to the point it all seems equal. It is not. WME closed it’s scale vo Department last week. Those who didn’t market, those with no marketing skills are finding it harder to get representation. Because in the world of professional vo here, and I know that is not a world you relate to, top agents really do want actors who excel in “awesome” marketing and have a strategy to “take it to the next level.” |
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Darren Altman Cinquecento
Joined: 17 Oct 2009 Posts: 551 Location: London, UK
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Posted: Wed Jun 24, 2020 2:58 am Post subject: |
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Hey Bob. Hi all. I hope you're all doing well and being busy in these "strange times." When do we get to stop saying that? It's like New Year isn't it? When is the cut-off point?!
I haven't visited here in a loooooong time, but logged to see what's going on and stumbled across this thread. What I think Phillip was getting at is that on the numerous voiceover forums and social media platforms, voiceovers in particular have a habit of proclaiming certain people as experts and putting them on pedestals (if they haven't already elevated themselves as such!!) on certain subjects, such as marketing and career advice, without actually having any proven track record.
I can think of several who are "gurus" in our field and whose names get mentioned regularly. They appear in conferences and talk on topics like marketing, but no one has a bloody clue about their background. WHY are they "experts?" WHAT have they accomplished? And what PROVEN and MEASURABLE evidence they have to show their credibility. Apologies for the caps!!
I don't think Phillip was being rude or insulting when he says not to take these experts at face value, instead do your research and ask questions BEFORE you spend your hard earned money on training.
Also, regarding his final comments, yes Philip was being facetious! But us Brits are built from different stuff to our American cousins and all the whooping, hollering and "way to smash out those auditions dooood" don't really hold much truck with us. Simply yelling "today you're going to knock it out of the park" won't actually help you knock it out the park!! Anything other than results is hot air and platitudes. _________________ https://www.darrenaltman.com/
http://twitter.com/darrenaltman |
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todd ellis A Zillion
Joined: 02 Jan 2007 Posts: 10490 Location: little egypt
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Posted: Wed Jun 24, 2020 6:23 am Post subject: |
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i am a complete idiot. i do not tweet. i do not facebook. i do not social media of any kind. i went to the 1st VOICE in vegas in 2007 - other than that, i have no "training" to speak of (not so much "training" - but a really good time). i spent a load of time in radio learning what not to do and a good stretch in sales trying to figure out life while bashing away at freelance voice-talking with whatever blunt instrument i could find.
i market. i make phone calls. i send email. i visit people and shake their hand. i put three kids through private school, have a nice place to hang my hat (if i wore a hat) and just finished work on a massive yacht --- well, pontoon boat.
the whole point is - there is more than one way to do this thing we call "voiceover". acting classes? maybe/maybe not. improv? who knows? i didn't do either of those things & somehow stumbled into a living.
i'm from a farm, and i can smell bull $*it a mile away --- and a lot of these "experts" smell like fertilizer to me --- so i stay away. i would never tell someone else how to spend their money - but if they ask me, and i think it smells poopie ... i'll tell them.
*edit: life is not equal. life is not fair. life will smack you down. get back up, buttercup. _________________ "i know philip banks": todd ellis
who's/on/1st?
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