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The like SO total future of voice over marketing!

 
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 10252

PostPosted: Thu Oct 24, 2019 3:45 am    Post subject: The like SO total future of voice over marketing! Reply with quote

The 4 word demo!

Me and Rich (the studio whizz/creative) will make literally several cents over the coming years!

AWESOME

https://www.youtube.com/watch?v=05gAwTRFXbI
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Bruce
Boardmeister


Joined: 06 Jun 2005
Posts: 6948
Location: Portland, OR

PostPosted: Thu Oct 24, 2019 4:30 am    Post subject: Reply with quote

Short demo, short response: Brill.


B
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VO-BB Member #31 Enlisted June, 2005

I'm not a Zoo, but over the years I've played one on radio/TV. .
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Jack Daniel
Club 300


Joined: 23 Jun 2016
Posts: 321
Location: Los Angeles

PostPosted: Thu Oct 24, 2019 6:07 am    Post subject: Reply with quote

It's 6am, yet I laughed aloud.
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Jack Daniel
Voice Talent / Man About Town
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todd ellis
A Zillion


Joined: 02 Jan 2007
Posts: 9605
Location: little egypt

PostPosted: Thu Oct 24, 2019 6:40 am    Post subject: Reply with quote

little do they know, it started out as 283 words of copy until the director, engineer, consultant and 6 members of the client's creative team batted it around the control room for an hour and a half while philip ate a sandwich.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 10252

PostPosted: Thu Oct 24, 2019 6:47 am    Post subject: Reply with quote

"So, what do we think about the name, Volvo?"

Client got a bit precious about it. No idea why.
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Bish
Triple G


Joined: 22 Nov 2009
Posts: 3486
Location: Lost in the cultural wasteland of Long Island

PostPosted: Fri Oct 25, 2019 6:02 am    Post subject: Reply with quote

Minimalism at its best.
As Todd said, it probably started life as a five-minute mini-documentary extolling the virtues of Volvo and their track record of Swedish reliability, durability, and safety. But we already know all that from the decades of previous campaigns... so it doesn't need to be said. A lesson for copywriters everywhere.
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Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls.
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