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Sic Transit Gloria Mundi

 
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Deirdre
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PostPosted: Thu Oct 12, 2006 10:57 am    Post subject: Sic Transit Gloria Mundi Reply with quote

Once upon a time, there was a pay-to-play VO operation called iPROexchange.
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Hart
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PostPosted: Thu Oct 12, 2006 11:20 am    Post subject: Reply with quote

Once I bothered to register for the article: Interesting. Never heard of iPROvoice or iPROexchange before.

I suppose it would be a copyright violation to copy and paste the article huh?

B
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Frank F
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PostPosted: Thu Oct 12, 2006 11:38 am    Post subject: Reply with quote

Well, I thought it interesting... if you want the name, it's available - according to ICANN.

From GoDaddy:
Quote:
Frank, IPROVOICE.COM is available!


So is: iProExchange.com

Toodles,

Frank F
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Deirdre
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PostPosted: Thu Oct 12, 2006 11:51 am    Post subject: Reply with quote

This was the first pay-to-play site I ever tried lo those many years ago.

I got as much out of it as they got in the end.

Sorry about the "register-to-read" glitch. I found an ancient e-mail from those days and looked in Google to see what they were doing. I wasn't asked for a password when I first went to the article-- this time I was.

This is an info-mercial masqueading as "human interest".

Here's the first part, may God have mercy on my copyright-busting soul:

Quote:
An Online Casting Call for Disembodied Voices

By MICHEL MARRIOTT
Published: March 27, 2003, Thursday

DAWN BERKOWITZ-ADER hears voices. Lots of disembodied voices.

From her 12th-floor office in Midtown Manhattan, Ms. Berkowitz-Ader recently navigated her way through a Web site to precisely the sort of voice she wanted to hear. Some double-clicks later, she sat back and listened with a practiced ear to the results.

As the creative director for A&E Television Networks International, Ms. Berkowitz-Ader is perpetually looking for The Voice -- one to give voice, literally, to the network's promotions, advertising campaigns and in-house corporate videos.

Seeking a voice for a History Channel promotion to be broadcast in Russia, she turned to an online search engine that searches by voice type, paying particularly close attention to sex, maturity (''30-something,'' ''teen-college''), accent and dialect (''New York accent,'' ''Spanish''), attitude (''comedic,'' ''confident,'' ''conversational'') and quality (''cool,'' ''deep,'' ''edgy'').

She punched in her parameters, and seconds later her screen filled with a list of voice-over actors, each name linked to digital audio files with ''reels,'' or high-fidelity samples of their work. Ms. Berkowitz-Ader narrowed her search to male voices that speak English with a Russian accent.

''It's pretty incredible,'' she said of the search engine, iPROvoice, the creation of a New York-based company called iPROexchange.

Not so long ago, she noted, her search would have led her to special library shelves crammed with CD's, each easily containing hundreds of voices and organized in no especially helpful fashion. ''The biggest gain with this,'' Ms. Berkowitz-Ader said of the search engine, ''is just efficiency.''

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Hart
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PostPosted: Thu Oct 12, 2006 11:52 am    Post subject: Reply with quote

I'm assuming that's because it's defunct.
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bobsouer
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PostPosted: Thu Oct 12, 2006 4:49 pm    Post subject: Reply with quote

Hart wrote:
I'm assuming that's because it's defunct.

Brian,

The New York Times only makes the current day's articles available without a subscription. And a considerable amount of their material is now behind a pay to play wall. This article, as it happens, is still available free after registration.

PS: Unless I've lost count, this is my 400th post to the VO-BB.
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Deirdre
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PostPosted: Thu Oct 12, 2006 5:14 pm    Post subject: Reply with quote

bobsouer wrote:
PS: Unless I've lost count, this is my 400th post to the VO-BB.

That gets you a Backstage Pass, my friend.
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bobsouer
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PostPosted: Thu Oct 12, 2006 5:40 pm    Post subject: Reply with quote

Deirdre wrote:
bobsouer wrote:
PS: Unless I've lost count, this is my 400th post to the VO-BB.

That gets you a Backstage Pass, my friend.

Deirdre,

Duly noted. Thank you. I promise to behave.
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Hart
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PostPosted: Thu Oct 12, 2006 6:10 pm    Post subject: Reply with quote

Bob,

Things got confusing there, I should have edited that. Frank mentioned that www.iprovoice.com and www.iproexchange.com are available. I was replying to Frank's comment by saying I assume that's because the company is out of business, and while I was typing that Deirdre posted in.

Congrats on #400!
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bobsouer
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PostPosted: Thu Oct 12, 2006 6:58 pm    Post subject: Reply with quote

Brian,

No worries. Thanks for clearing up the confusion.
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lisaloo
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PostPosted: Fri Oct 13, 2006 6:17 am    Post subject: Reply with quote

For what it's worth, the owner of iPRO is a friend of mine. Good idea, great people. I never really discussed what happened to the business with him, but one guess would be that Voicebank may have been a factor. iPRO was developed in NY, and had a lot of support from the agents, casting and acting community int hat city. That said, I think that Voicebank may have made a bigger impression with the ad agencies and agents on a national level the year before - and using two such similar services may have proved impractical for many folks.

Voicebank did not charge individual talent to participate at the outset; rather, the majority of agent-represented VOs were listed there because the agent paid to subscribe. A plus for iPRO, however, was that talent could manage their own demos, and so on.

In a nutshell, the two services were similar but not identical, and although they both kept moving toward even greater similarity, in the end Voicebank probably had a bigger market share when it mattered most.

The impact of 9/11 on the commercial business in NY can't be overlooked, either. iPRO was really getting a foothold, and then . . . well, you know the rest. Some businesses survived the year or more that followed and some were casualties.

Again, this is mostly just speculation. Oh. It's also a fact that the owner also chose to make some "quality of life" changes for his young family -- so that could have been an issue, too.

Lisa L.
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Deirdre
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PostPosted: Fri Oct 13, 2006 7:37 am    Post subject: Reply with quote

lisaloo wrote:
The impact of 9/11 on the commercial business in NY can't be overlooked, either.


This is something I hadn't considered. Hope your pal is AOK these days.

on a related note:
I've also heard people say that the Commercial strike in 2000 really yanked the rug out from under the whole production scene in Chicago.
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