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What constitutes a "Major" market? Top 10? Top 50

 
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dshetterly
Contributor II


Joined: 15 Jan 2007
Posts: 59
Location: Medford, OR

PostPosted: Mon Jan 14, 2019 11:37 am    Post subject: What constitutes a "Major" market? Top 10? Top 50 Reply with quote

Trying to get a better understanding for rate determination purposes. I've got the latest Nielson report outlining who the top 100 are, but where does "Major" downgrade to "Medium"? Thanks!
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MBVOXX
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Joined: 03 Jun 2008
Posts: 176
Location: USA

PostPosted: Tue Jan 15, 2019 3:49 pm    Post subject: Reply with quote

after working in the radio biz for a long time my interpretation of "major market" had always been the top 5. NY,LA, CHI,SF, DFW. with SF & DFW regularly swapping positions 4 & 5 due to population growth, along with some recognition to the other 5 in the top 10 group. 11-25 are the medium markets.
All others rank lower than medium...ie: "small"

as for VO talent rates , NY,LA, CHI have long been considered the majors.
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dshetterly
Contributor II


Joined: 15 Jan 2007
Posts: 59
Location: Medford, OR

PostPosted: Tue Jan 15, 2019 4:29 pm    Post subject: Reply with quote

Thanks for the input; that's pretty much the conclusion I was going to work with.
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Lee Gordon
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Joined: 25 Jul 2008
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Location: West Hartford, CT

PostPosted: Wed Jan 16, 2019 1:40 am    Post subject: Reply with quote

Would you consider Baltimore, San Antonio, Kansas City, Las Vegas, and Louisville small markets? I would think they are all at least medium and they are all ranked between 25 -50. It's somewhat arbitrary, but I think you could argue that the dividing line between medium and small is somewhere between #55 and #75.
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Lance Blair
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Joined: 03 Jun 2007
Posts: 2199
Location: Atlanta

PostPosted: Fri Jan 18, 2019 2:17 pm    Post subject: Reply with quote

For VO
1.) The Major 3
2.) 25-50 (Sorry, Buffalo)
3.) And the rest (sung in Gilligan's Island early theme voice)
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Bruce
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Joined: 06 Jun 2005
Posts: 6537
Location: Portland, OR

PostPosted: Fri Jan 18, 2019 2:22 pm    Post subject: Reply with quote

Sunspots pays by market size with a big rate drop at #51. Of course New Orleans, where I used to do quite a few commercials, held the vaunted #51 spot in their calculations. Oh well.




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