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Audition for a Major Brewery

 
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Deirdre
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Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine

PostPosted: Tue Feb 13, 2018 4:19 pm    Post subject: Audition for a Major Brewery Reply with quote

Terms: 1 year buyout.
All media, 1 year, with exclusivity
$2000 per spot.

KIDS. THEY ARE MISSING A ZERO.
Don't do this stuff especially for the HUGE companies that are diving to the bottom.
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Last edited by Deirdre on Tue Feb 13, 2018 4:49 pm; edited 1 time in total
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todd ellis
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Joined: 02 Jan 2007
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Location: little egypt

PostPosted: Tue Feb 13, 2018 4:29 pm    Post subject: Reply with quote

wow. just wow.
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Tre M.
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Joined: 01 Nov 2017
Posts: 489
Location: Vegas, the desert part.

PostPosted: Tue Feb 13, 2018 4:42 pm    Post subject: Reply with quote

Yuck
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Deirdre
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Joined: 10 Nov 2004
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Location: East Jesus, Maine

PostPosted: Tue Feb 13, 2018 4:47 pm    Post subject: Reply with quote

And the script pimps keep shotgunning this garbage out to all their little people. Makes me want to throw up.
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heyguido
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Joined: 31 Aug 2011
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Location: RDU, the Geek Capitol of the South

PostPosted: Thu Feb 15, 2018 1:57 pm    Post subject: Reply with quote

Major brewery?

Major Boo-ery.
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Deirdre
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Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine

PostPosted: Thu Feb 15, 2018 7:45 pm    Post subject: Reply with quote

MOAR LIKE
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MBVOXX
Been Here Awhile


Joined: 03 Jun 2008
Posts: 227
Location: USA

PostPosted: Fri Mar 02, 2018 12:04 pm    Post subject: Reply with quote

kinda hard to believe that a "major" brewery would not be auditioning through the major talent agencies and paying talent on a union contract since major breweries work with major ad agencies and about 100% of that work is on union contract.
but if that offer is actual then it is indeed ridiculous.
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Deirdre
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Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine

PostPosted: Fri Mar 02, 2018 12:51 pm    Post subject: Reply with quote

They're going the Wal-Mart approach. Why pay more when you don't need to?

Coors, Facebook, Digital Equipment, Big Lots, Nike. All these gigantic companies have media buyers who are scouring the bargain bin.
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Art
Contributor III


Joined: 27 Sep 2017
Posts: 78
Location: Atlanta, GA, USA

PostPosted: Fri Mar 02, 2018 2:32 pm    Post subject: Reply with quote

"Session $200 (includes 10% agency fee) per script. Will record three scripts per session over six sessions. Usage $1,000 (includes 10% agency fee)."

Okay, maybe I'm sheltered. Should I be gravely insulted by this, or just hope I get picked?
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juliaknippen
Club 300


Joined: 25 Nov 2012
Posts: 348
Location: NYC

PostPosted: Fri Mar 02, 2018 3:07 pm    Post subject: Reply with quote

Deirdre wrote:

Coors, Facebook, Digital Equipment, Big Lots, Nike. All these gigantic companies have media buyers who are scouring the bargain bin.


Add T-Mobile and Comcast to that list.
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Deirdre
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Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine

PostPosted: Sun Mar 04, 2018 10:46 am    Post subject: Reply with quote

The big ad agencies are not only NOT required to use union talent they are actively uninterested in union talent.

They restricted their searches to the Triple-A talent agencies when they gave a damn what their shite sounded like.
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MBVOXX
Been Here Awhile


Joined: 03 Jun 2008
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Location: USA

PostPosted: Mon Mar 05, 2018 7:39 am    Post subject: Reply with quote

The big agencies in the USA that I am aware of are all signatories and have been for decades. Being a sig covers them for the accounts that require A list talent, celebs, lots of extras, jobs that require casting directors, etc. And, yes though they are not required to use union talent, never have been, and often do hire non union talent, they are required to pay all talent, including non union talent, on union contracts with applicable rates and P&W contributions.
I just don't see a major ad agency surrendering their signatory status so they save a few bucks and hire non union talent for a beer commercial and pay the talent small market radio rates.
Major breweries have enormous amounts of money to promote their products.
So much so that at the end of their fiscal year they have promotional funds left over that they just can't find ways to spend. So offering such low rates
for an ad campaign doesn't add up to major agency/major brewery.
This sounds more like a local shop that has acquired a small budget from the local distributor to produce some spots that are related to a promotional campaign, like a radio station giveaway promotion, or something similar to that. And being up sold to the talent pool with some name dropping to inspire talent to work cheap for the exposure to the parent agency and the client, which will never actually happen.
It wouldn't be the first time.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11046
Location: Portgordon, Scotland

PostPosted: Mon Mar 05, 2018 8:17 am    Post subject: Reply with quote

I shall channel my late Father and blame the Germans. It's not ACTUALLY their fault. I believe being shot at them for 8 years in total, non-consecutive, may have coloured his judgement. In fairness, most people who met my Father ended up wanting to shoot at him, he was that type of person.

I had this conversation with the creatives for a German ad agency.

"How would he feel if our client gave you one of their GERMAN cars?"

"FURIOUS" I grinned

Drove that car for 18 months.

Mother's eyesight is no longer that great so she thought I was driving an Audio. No matter though as she likes everyone. Didn't "approve" of my ex-wife. Fair play to her as in the end, neither did I.
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