VO-BB - 19 YEARS OLD!

Hart · Posted: Fri Aug 18, 2006 11:09 am Post subject: now I'm annoyed

I hate these awful sponsorships we have to clear on the radio stations. Like this little gem of a POS:

THIS ____ REPORT BROUGHT TO YOU BY [client]

THIS WEEK USE YOUR [client] PLUS CARD AND SAVE ON PILGRIM'S PRIDE SPLIT CHICKEN BREAST ONLY 99 CENTS A POUND. AND PURCHASE CANTALOUPES, LITTLE DEBBIE SNACK CAKES, AND MORE ALL TEN FOR TEN DOLLARS AS [client]'S TEN FOR TEN SALE RETURNS.

10 seconds... right. Read it as fast as you can and see how many times you flub "Pilgrim's Pride Split Chicken Breast".

I don't know who writes this stuff but they need a new job. Can it be read in 10 seconds? Apparently. Will the listener grab any meaning from it? Probably not.

Ok, rant over. Thanks for letting me vent.
_________________
Hart Voice Overs Blog
Brian Hart Productions

Don G. · King's Row Joined: 11 Nov 2004 Posts: 1071 Location: MA

Where's John Moschitta when you need him?

tackerman · Posted: Fri Aug 18, 2006 11:50 am Post subject:

Better you than me... Laugh

Deirdre · Posted: Fri Aug 18, 2006 12:13 pm Post subject:

Sometimes my "15-second" ad is longer than my traffic report.

Pilgrim's Pride split chicken breast.
Crumb-crisp coating.
_________________
DBCooperVO.com

mcm · Posted: Fri Aug 18, 2006 12:22 pm Post subject:

You know, crisp crumb coating I can understand, but I don't get crumb-crisp coating at all.

Deirdre · Posted: Fri Aug 18, 2006 12:26 pm Post subject:

Neither did Orson.
_________________
DBCooperVO.com

Hart · Posted: Fri Aug 18, 2006 1:31 pm Post subject:

HA!

Well, the pain of it is that we're completely automated at the stations now as they are in lock down save money pray for a quick sale mode. We have to run the sponsorships to fufill contractual obligations even though we don't have any traffic/wx/sports reports to sponsor anymore. So, they have to be 10 seconds long so I can cram three of them into a stop set each hour. They're supposed to be anyway, but the regional reps cheat that all the time.
_________________
Hart Voice Overs Blog
Brian Hart Productions

Deirdre · Posted: Fri Aug 18, 2006 2:15 pm Post subject:

It doesn't get any better in the bigger markets as long as ad execs are writing copy.

The incompetence only gets more infuriating.

Signed,
Duncan Donuts
_________________
DBCooperVO.com

Hart · Posted: Fri Aug 18, 2006 2:48 pm Post subject:

I've never worked at a radio station that had a copy writer. It was always either me or the sales weasel. I hear they do wonders though.
_________________
Hart Voice Overs Blog
Brian Hart Productions

dhouston67 · Posted: Fri Aug 18, 2006 2:48 pm Post subject:

I once had a sales guy bring me a piece of copy with the phrase

COME SEE THE HIPTOMIST

...I asked him what that was supposed to be, he stated that he was having trouble spelling "hypnotist" and went with the closest one he could muster.

Egad.
_________________
Great Voice. Great Choice. For Voice Talking and stuff.
http://davidhoustonvoice.com
Do That Voice! - The DHV Blog

dhouston67 · Posted: Fri Aug 18, 2006 2:50 pm Post subject:

Don G. · King's Row Joined: 11 Nov 2004 Posts: 1071 Location: MA

Many (many, many, many) years ago, there was a salesman at the station where I worked who would bring me a piece of copy for production and it would be a perfect :45.

Him: "Don, this has to get on the air by this afternoon."
Me: "Wait. Don't leave yet. Is this a :60 or a :30?"
Him: "What do you mean?"
Me: "Is it supposed to be a :60 or a :30?"
Him: "A :30."
Me: "Well, it's way too long for a :30. I'm going to have to cut a lot of copy."
Him: "Then make it a :60."

Ah yes, small market radio.

louzucaro · Posted: Fri Aug 18, 2006 9:40 pm Post subject:

Hart · Posted: Sat Aug 19, 2006 5:20 am Post subject:

tammymcd · Posted: Sat Aug 19, 2006 11:47 pm Post subject: EGADS IS RIGHT