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anthonyVO
14th Avenue
Joined: 09 Aug 2005
Posts: 1470
Location: NYC
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 Posted: Tue Jul 11, 2006 8:38 am Post subject: imaging rates |
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What is the average rate for promos/imaging/etc. for an FM station?
I'm assuming it's a retainer right?
I'm asking because I'm working on putting together a package for a station here.
My guess is between $300-$500 per month - non-exclusive? Kinda low if it is.
-Anthony |
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Bailey
4 Large
Joined: 04 Jun 2005
Posts: 4336
Location: Lake San Marcos... north of Connie, northwest of the Best.
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| Posted: Tue Jul 11, 2006 8:53 am Post subject: Re: imaging rates |
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| anthonyVO wrote: | | What is the average rate for promos/imaging/etc. for an FM station? My guess is between $300-$500 per month - non-exclusive? Kinda low if it is. |
... Hmmm very familiar
It would be a retainer... but throw in the option of a 6 to 12 month renewable contract.
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"Bailey"
a.k.a. Jim Sutton
Retired... Every day is Saturday, except Sunday.
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anthonyVO
14th Avenue
Joined: 09 Aug 2005
Posts: 1470
Location: NYC
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| Posted: Tue Jul 11, 2006 8:57 am Post subject: |
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LOL - I'm sure you HAVE heard that before... hahaha
Thanks, Jim.
-Anthony |
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Dave
Lucky 700
Joined: 11 Nov 2004
Posts: 727
Location: Houston, Texas
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| Posted: Tue Jul 11, 2006 9:10 am Post subject: Re: imaging rates |
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| anthonyVO wrote: | | What is the average rate for promos/imaging/etc. for an FM station? I'm assuming it's a retainer right? My guess is between $300-$500 per month - non-exclusive? Anthony |
Hi Anthony!
Since you asked about an "average" I think the number you quoted would be in that ballpark. FWIW, I've seen rates that range from $150 to $1500 per month, depending on market size, depending on exclusivity, depending upon a 6 or 12 month agreement/contract...and depending upon the number of promos/imaging provided in a given month (quoted per page or per liner etc) and, yes one more depending, depending upon whether they are dry or produced.
I may not have answered your question but I've tried to give you more variables that need to be addressed in your quote.
Knock'em dead!
Dave
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anthonyVO
14th Avenue
Joined: 09 Aug 2005
Posts: 1470
Location: NYC
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| Posted: Tue Jul 11, 2006 10:55 am Post subject: |
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that's actually VERY helpful, Dave. Thanks.
They've received the demos (my radio imaging demo plus 3 recent promos that i did that are running on their station). Now it remains to be seen if there is interest.
Thanks for the variables - they'll come in handy when it comes time to sit down and talk.
-Anthony |
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Dave
Lucky 700
Joined: 11 Nov 2004
Posts: 727
Location: Houston, Texas
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| Posted: Tue Jul 11, 2006 5:33 pm Post subject: |
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| anthonyVO wrote: | | that's actually VERY helpful, Dave. Thanks.-Anthony |
You're most welcome. Forewarned is forearmed! Keep us posted on the outcome...we're pulling for you!
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. If at first you don't succeed, then bomb disposal probably isn't for you. |
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