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Diane Maggipinto
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 Posted: Thu Sep 07, 2006 10:58 am Post subject: Old TV Ad |
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Anyone remember the product for which the phrase "Now that's Italian!" was used? I am suddenly obsessed with this Q and foregoing all else. I've had no luck searching on-line. Grazie!
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Frank F
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| Posted: Thu Sep 07, 2006 11:06 am Post subject: |
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Johsonville Sausage, first use 1989, now abandoned trademark.
Sidebar: Olive Garden uses a branch of that with "That's Italiano!".
Toodles
Frank F
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Tom Greenlee
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| Posted: Thu Sep 07, 2006 11:47 am Post subject: |
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I thought it was either Prego spaghetti sauce or Mama Mia's spaghetti sauce. Pretty sure it was Prego. I can visualize the commercial. It had to do with the sauce secretly coming from a jar while the husband exclaims Now that's Italian after tasting it...thinking the wife had made it from scratch. The typical Italian wife is out of husbands view and smiles knowingly as she holds up the jar of Prego. The husband is in blissful ignorance that she didn't make it...it came from a jar.
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Frank F
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| Posted: Thu Sep 07, 2006 1:57 pm Post subject: |
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Yes, that is right,
Johnsonville held the trademark (according to the USPTO) until 1990.
Prego is now owned by Campbell's.
Now that's voice talkin'!
Toodles
FF
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Diane Maggipinto
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| Posted: Thu Sep 07, 2006 2:20 pm Post subject: |
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Thanks for that very important information! Now I can get on with life. And btw, jarred sauce in MY house is forbidden. Just the words "jarred sauce" make me shudder.
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Deirdre
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| Posted: Thu Sep 07, 2006 2:23 pm Post subject: |
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In my house, Jarred Sauce is a necessity.
We don't have any Italians, dammit.
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Diane Maggipinto
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| Posted: Thu Sep 07, 2006 2:41 pm Post subject: |
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Why did the Italians lose the war?
They used the ziti instead of the shells.
You know why so many Italians are named Tony?
When they left the old country for Ellis Island, their backs were stamped with TO N.Y.
Thank you very much ladies and gems.
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BenWils
The Thirteenth Floor
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| Posted: Thu Sep 07, 2006 3:03 pm Post subject: |
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| BettieWheelie wrote: |
When they left the old country for Ellis Island, their backs were stamped with TO N.Y.
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Now that is.....funny! What about the one's stopping in New Jersey.....TO NJ. I guess there were not too many of those.
BTW, I thought Prego was "it's in there".
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Ben
"To be really good at voiceover, you need to improve your footwork and hip snap." |
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Diane Maggipinto
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| Posted: Thu Sep 07, 2006 3:08 pm Post subject: |
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| Quote: | | I thought Prego was "it's in there". |
Me, too. So my query remains, and I'll keep researching. This is very, very, very vital stuff here, people!
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glittlefield
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| Posted: Thu Sep 07, 2006 3:11 pm Post subject: |
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*ahem*
It was RAGU
I remember the campaign you're talking about from back in the 70's (I think), but this is a more recent ad.
-Gregoogle
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Diane Maggipinto
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| Posted: Thu Sep 07, 2006 3:17 pm Post subject: |
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Grazie, Gregooooogle! I've been googling to beat the band.
Tom said:
| Quote: | | It had to do with the sauce secretly coming from a jar while the husband exclaims Now that's Italian after tasting it...thinking the wife had made it from scratch. The typical Italian wife is out of husbands view and smiles knowingly as she holds up the jar of Prego. The husband is in blissful ignorance that she didn't make it...it came from a jar. |
And that's what I remember, too. My sister said "Wasn't it salad dressing?" and that crossed my mind, too.
Suddenly I'm hungry. Mangia tutti!
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BenWils
The Thirteenth Floor
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| Posted: Thu Sep 07, 2006 3:24 pm Post subject: |
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Yep. Gregoooogle is right. I checked Ask.com and found this.
http://www.101010.it/storiagrafica/1974.html
Once I can't remember something I haaaaaaavvvvveeeeeee to find the answer. I remember once someone in my family asked who the guy with the big eye brows was on ABC news. We all tried to think of his name for like 4 hours. Finally someone came running in a said "Sam Donaldson!!!!!!". It's just one of those things.
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"To be really good at voiceover, you need to improve your footwork and hip snap." |
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Frank F
Fat, Old, and Sassy
Joined: 10 Nov 2004
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Location: Park City, Utah
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| Posted: Thu Sep 07, 2006 4:20 pm Post subject: |
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Here is USPTO's answer... hmmm
Word Mark NOW THAT'S ITALIAN!
Goods and Services (ABANDONED) IC 029. US 046. G & S: SAUSAGE. FIRST USE: 19890802. FIRST USE IN COMMERCE: 19890802
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73824485
Filing Date September 11, 1989
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) JOHNSONVILLE SAUSAGE, INC. CORPORATION WISCONSIN P.O. BOX 786 615 SOUTH 8TH STREET SHEBOYGAN WISCONSIN 53080
Attorney of Record JOHN L. BEARD
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date July 6, 1990
O.K., now if you take off the word "now" these results pop up:
Word Mark THAT'S ITALIAN!
Goods and Services IC 030. US 046. G & S: Spaghetti Sauce. FIRST USE: 19780518. FIRST USE IN COMMERCE: 19780518
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73174485
Filing Date June 15, 1978
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 31, 1982
Registration Number 1257733
Registration Date November 15, 1983
Owner (REGISTRANT) Ragu' Foods, Inc. CORPORATION NEW YORK 33 Benedict Pl. Greenwich CONNECTICUT 06830
(LAST LISTED OWNER) UNILEVER SUPPLY CHAIN, INC. CORPORATION DELAWARE 1 JOHN STREET CLINTON CONNECTICUT 06413
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MITCHELL A FRANK
Prior Registrations 1139076
Disclaimer No claim is made to the exclusive right to use the word "Italian", apart from the mark as shown.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20040719.
Renewal 1ST RENEWAL 20040719
Live/Dead Indicator LIVE
Makes ya wonder, doesn't it?
Toodles
Frank F
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glittlefield
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Location: Round Rock, TX
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| Posted: Thu Sep 07, 2006 5:27 pm Post subject: |
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| Frank F wrote: | Here is USPTO's answer... hmmm
EGADS
Makes ya wonder, doesn't it?
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Not really, Frank. They're two different phrases. Ragu apparently left the word "Now" off the slogan, but maybe it was still part of the early scripts (as far as some of us can recollect, that is). The other company came along and put their dibs on the full phrase, which is technically different.
I recently got my knuckles smacked by Cafepress because I designed a sticker that started with the word CAUTION. They explained to me that that one word was trademarked by an underwear company, so I couldn't use it.
Greg
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Greg Littlefield
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Diane Maggipinto
Spreading Snark Worldwide
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| Posted: Fri Sep 08, 2006 7:49 am Post subject: |
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| Quote: | | I recently got my knuckles smacked by Cafepress because I designed a sticker that started with the word CAUTION. |
what's the rest of the sticker???
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