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brianforrester
Backstage Pass
Joined: 30 Jul 2005
Posts: 492
Location: Vancouver, British Columbia, Canada
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 Posted: Wed Mar 01, 2006 2:04 pm Post subject: ARgh!!!!!! |
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So... I'm working on a 45-second project for one of my clients...
The copy is pretty well written, but its at least 55 to 60 seconds worth of text!!!!!!!!!!!!!!!!!!!!
I can manage to read it in the necessary 45-seconds (barely), but it loses all of its sparkle because I'm sooo damn concerned with the timing! It's definately not a candidate for time compression, since it's a good 5 - 10 seconds too long!
IT'S DRIVING ME INSANE!!!!! 
Anyway, I just wanted to share, since I felt that a 10-minute break was necessary so my head didn't explode!
Thanks for listenin' ....er I mean reading.
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brian@brianforrester.com
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Deirdre
Czarina Emeritus
Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine
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| Posted: Wed Mar 01, 2006 2:12 pm Post subject: |
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"I can either read it fast or read it well."
Now I know most of us can read fast AND well, but trying to jam 55 seconds of sh*t into a 45-second bag doesn't serve anyone's purpose, and by "purpose" I mean "attempt to make the client's business more successful".
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mcm
Smart Kitteh
Joined: 10 Dec 2004
Posts: 2600
Location: w. MA, USA
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| Posted: Wed Mar 01, 2006 3:28 pm Post subject: |
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It is insanity.
Ever get one of those depression research thingies that have been going around?
The last one I did was a reasonable :30 that I managed alright. But the :15 was absolutely 2 seconds too long after many takes. I finally went through and started removing space between syllables.
Have yet to hear whether they're going to accept it. I just don't get how they expect to snag depressed subjects for their studies when the ad goes by too fast for the human ear. The sound of it would make anyone lose their will to live.
But 15 seconds too long - what the heck do you do with that? Maybe speed it up in post just to show them how ridiculous they're being?
Okay maybe not. |
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Deirdre
Czarina Emeritus
Joined: 10 Nov 2004
Posts: 13016
Location: East Jesus, Maine
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| Posted: Wed Mar 01, 2006 3:40 pm Post subject: |
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Anything over 3 seconds too long for a 60 gets kicked back, in my humble opinion.
I love the AEs who want you to "add acting": to too-long copy.
"Make it sound delicious".
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Hart
Assistant Asylum Chief
Joined: 03 Jan 2006
Posts: 2107
Location: Foley, AL
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