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VO Marketing Plans

 
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Rognog
Flight Attendant


Joined: 20 Apr 2006
Posts: 807
Location: New Jersey

PostPosted: Mon Oct 15, 2007 8:07 am    Post subject: VO Marketing Plans Reply with quote

I've been meaning to come up with a solid two to five-year marketing plan so I snooped around online looking for some good templates. Most of them were long-winded and, for lack of a better term, sucky. I found a blog with a template for The World's Shortest Marketing Plan. I filled it out and it was okay but it didn't challenge me. I want something that will really force me to examine my values and my goals. Do you guys have marketing plans? If so, how did you craft them? Please share!
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Tom Dheere - The "H" is Silent, but I'm Not!
www.tomdheere.com
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jrodriguez315
A Hundred Dozen


Joined: 26 Sep 2006
Posts: 1202
Location: New Jersey

PostPosted: Mon Oct 15, 2007 8:20 am    Post subject: Reply with quote

Tom,

What a great question. I can't wait to read what the pros on this board have to say on this topic.

By the way, from what I've been reading, you've been having a pretty amazing year. Care to share the marketing plans that have gotten you this far?
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Joe Rodriguez, Bilingual Voice Actor | The Voiceover Thespian Blog
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Rognog
Flight Attendant


Joined: 20 Apr 2006
Posts: 807
Location: New Jersey

PostPosted: Mon Oct 15, 2007 8:39 am    Post subject: Reply with quote

Yes, this has been my best year ever. There wasn't much to my action plan. I checked certain websites every day, went on agent interviews, and auditioned online as much as possible. The key was being consistent and relentless. That and not making excuses, or at least trying not to. Some weeks were better than others.

But you know what? I know I can do more and do it better. That's why I'm always bugging you guys about coming up with new ways to ply my trade. I don't think I'll ever be satisfied with my website, my demos, or my marketing strategy. There's always room for improvement.

When it comes right down to it, I think the secret is to have a plan, any plan, and to hold yourself accountable to it.
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Tom Dheere - The "H" is Silent, but I'm Not!
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11076
Location: Portgordon, Scotland

PostPosted: Mon Oct 15, 2007 9:15 am    Post subject: Reply with quote

First thing to change is where you look (websites) and with whom you meet as you are spending time talking to re-sellers or wholesalers. Talk to buyers and so-called "centres of influence". the latter have no personal stake in your success but they like to know ...."a man who can".

At this stage in your career your ability as a voice over should be a given, what you need to do is get people to buy you not a voice over.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11076
Location: Portgordon, Scotland

PostPosted: Mon Oct 22, 2007 6:16 am    Post subject: Reply with quote

Try this, may help you focus.

http://www.leadgenerationmba.com/RVIDEO.htm

I've known Fraser for over 670 years, he lives about 8 miles from me.
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