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bobsouer Frequent Flyer
Joined: 15 Jul 2006 Posts: 9882 Location: Pittsburgh, PA
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Posted: Mon Apr 16, 2007 10:59 am Post subject: |
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Mike wrote: | Quite a number of VO sites promise a level of satisfaction that simply cannot be guaranteed. When I see a site that says "I can do it all..." then I move on without even listening to the demos, because I'm thinking "Oh no you can't." |
Maiku,
I think this is the single most important point you've made. It is so dangerous to make an unsubstantiated and unprovable claim or promise. It's important to be memorable, but what we want our site's visitors to remember is not that we were braggarts or blowhards. _________________ Be well,
Bob Souer (just think of lemons)
The second nicest guy in voiceover.
+1-724-613-2749
ISDN, Source Connect, phone patch |
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Frank F Fat, Old, and Sassy
Joined: 10 Nov 2004 Posts: 4421 Location: Park City, Utah
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Posted: Mon Apr 16, 2007 11:13 am Post subject: |
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Maiku, Bob, et al;
Gee, I think I said that with LoveNotes... Make it understood what you do; and what you do well. Don't tell people what you think you can do. Then make your comments succinct.
Toodles
Frank F _________________ Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before. email: thevoice@usa.com |
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RickReid Guest
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Posted: Mon Apr 16, 2007 8:50 pm Post subject: |
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Thanks so much for all the great ideas and suggestions. I'm going to take my test site down now and rethink the whole thing. |
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Diane Maggipinto Spreading Snark Worldwide
Joined: 03 Mar 2006 Posts: 6679 Location: saul lay seetee youtee
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Posted: Mon Apr 16, 2007 9:04 pm Post subject: |
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Bob Souer said: Quote: | It is so dangerous to make an unsubstantiated and unprovable claim or promise. |
I love this, probably the most important thing I learned in radio. The owner/GM/GSM/morning guy never allowed any hyperbole. The station never had "the best" classic rock or the "#1" personalities or "the biggest" library. Just wasn't so, or unlikely to be proved unequivocally.
Anyway, good luck with your design and verbiage, Rick. I have some slates for ya... _________________ sitting at #8, though not as present as I'd like to be. Hello!
www.d3voiceworks.com |
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Hart Assistant Asylum Chief
Joined: 03 Jan 2006 Posts: 2107 Location: Foley, AL
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Posted: Mon Apr 16, 2007 9:09 pm Post subject: |
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I worked at a station where our whole deal for a while was having the biggest library. We even did a tv campaign around it with a truck backing up to the camera and dumping thousands of CD's everywhere.
Our owner was a real stickler about that too. He only let us do it because we did have the biggest library in the area and listeners could walk in the door and see it if they wanted to.
Thanks for the stroll down memory lane.
I guess my point is it's fine as long as you can substantiate it, otherwise I agree. It boils down to the basic sales premise of "Under promise and over deliver." _________________ Hart Voice Overs Blog
Brian Hart Productions |
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chriswagner Contributor IV
Joined: 02 Apr 2007 Posts: 114
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Posted: Tue Apr 17, 2007 7:02 am Post subject: |
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Here here! I completely agree. I have done sites for VO's where they promised the fastest turn around, highest satisfaction and so on..
I would always say don't.. You might be able to have really tight turn arounds right now if you're not that busy, but when you get busy you won't be able to live up to your hype!
So.. Hype what you can live up to... great minds think alike. |
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