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Lizden
A Zillion


Joined: 04 Dec 2006
Posts: 8703
Location: The dark recesses of my mind

PostPosted: Wed Jun 24, 2020 6:38 am    Post subject: Reply with quote

In my opinion (& you can take that for what it's worth!) before you begin any Marketing, you have to figure out the following:

What does success mean to you?

If you want to get to the top of the Animation world like Bob, that will lead you to one way to market.
If you want to live in NYC or LA and do mostly commercial work, that will require another type of marketing.
If you prefer to live outside of those major markets and do mostly corporate work, that's yet another tack.

I live on 4 acres of land in the Catskill Mountains doing almost exclusively corporate work. I live in a house that I love (that's paid off), in a place that I love, with someone I love, All my bills are paid, I have money set aside for emergencies and retirement.

I have no desire to live in NYC or LA (Although I grew up in NYC, and it will always be my hometown and I can go in for auditions should the need arise).

I am happy.

That's success to me, and I market to people who can keep that success going.

So, figure out what success means to you, and Market (aka: Talk!) to people who can help you make that happen.

Smile
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Liz de Nesnera O.A.V. ~ Livin' The VO Dream!
English/French Bilingual VO w/ ISDN
HireLiz.com / liz@hireliz.com


Last edited by Lizden on Wed Jun 24, 2020 6:56 am; edited 1 time in total
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Bish
3.5 kHz


Joined: 22 Nov 2009
Posts: 3566
Location: Lost in the cultural wasteland of Long Island

PostPosted: Wed Jun 24, 2020 6:50 am    Post subject: Reply with quote

I think our little multi-cultural backwater is seeing some ripples. It has to be said... the British mindset towards marketing and marketers is vastly different from the US one. I speak as a Brit who has lived in the US for about twenty-two years now... so I think I have a sound basis for comparison.

To the average Brit (who will never say "Woot" or "Awesome"- EVER) marketing and marketers conjure up an image of...
A 1980s MBA (printed on toilet-paper) from a red-brick university.
A bunch of know-it-alls running around in power-suits (with padded shoulders) acting like they're the saviours of the Western World.
... or failed sociology professors writing self-help books.
The ones who created the cliches forty years ago (The next level etc.)... and then transitioned them into punch-lines for bad jokes about meaningless rhetoric and buzz-words.
The ones Douglas Adams committed to the "B Ark" when the useless third of the population needed to be culled.

This is cultural. To ask anyone to prove the value of what they're selling is reasonable. To sell something where you cannot quantifiably prove its efficacy will always be viewed with suspicion. Hype does not work as well with a Brit. I do not say this in any pejorative way, but Americans are demonstrably far more susceptible to perceive value in something unquantifiable. Brits are not immune... but the cult of personality can be a solid foundation for a business in the US.
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Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls.
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todd ellis
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Joined: 02 Jan 2007
Posts: 9767
Location: little egypt

PostPosted: Wed Jun 24, 2020 6:55 am    Post subject: Reply with quote

Quote:
I am happy.


and that ... is THAT.
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Lizden
A Zillion


Joined: 04 Dec 2006
Posts: 8703
Location: The dark recesses of my mind

PostPosted: Wed Jun 24, 2020 6:56 am    Post subject: Reply with quote

Smile Yep. It is! Kiss
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Liz de Nesnera O.A.V. ~ Livin' The VO Dream!
English/French Bilingual VO w/ ISDN
HireLiz.com / liz@hireliz.com
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Lee Gordon
A Zillion


Joined: 25 Jul 2008
Posts: 6547
Location: West Hartford, CT

PostPosted: Wed Jun 24, 2020 7:34 am    Post subject: Reply with quote

todd ellis wrote:
a lot of these "experts" smell like fertilizer to me


If I were a marketing guru (which I'm not), I would bill myself as "Fertilizer to Make Your Business Grow."
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Lee Gordon, O.A.V.
Voice President of the United States
www.leegordonproductions.com
Twitter: @LeeGordonVoice
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Bruce
Boardmeister


Joined: 06 Jun 2005
Posts: 7149
Location: Portland, OR

PostPosted: Wed Jun 24, 2020 8:00 am    Post subject: Reply with quote

Wow Bob Bergen you missed Philip’s point by a mile. He did not dismiss marketing at all, just blindly accepting marketing advice from someone with a glowing pitch and no proof to back it up.... which appears to be the case with most of these alleged “gurus” in “enlightened” California and elsewhere.

Is Philip insulting here with this advice? Not at all. He expressed a reasoned opinion based on experience. Caveat emptor. The insult rests with you Bob, for trashing another professional’s opinion.


B
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I'm not a Zoo, but over the years I've played one on radio/TV. .
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todd ellis
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Joined: 02 Jan 2007
Posts: 9767
Location: little egypt

PostPosted: Wed Jun 24, 2020 8:43 am    Post subject: Reply with quote

to many of us in flyover country, "top agents" are not on the radar ... at all. i had to google "WME".
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Kim Fuller
Cinquecento


Joined: 29 Jan 2011
Posts: 578
Location: Portlandish, Oregon

PostPosted: Wed Jun 24, 2020 9:41 am    Post subject: Reply with quote

I believe Liz nailed it. Find out what success is to you, and market, improve skills, and aim towards it.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 10417

PostPosted: Thu Jun 25, 2020 5:46 am    Post subject: Reply with quote

Delightful email arrived in my inbox like an innyboxy thing. The key part is here.

"Clearly misunderstood everything you were saying. As clearly the case with whomever he assisted "who had taken your advice to heart." I claim to be in that group as well, but as I've been gifted with a working brain, that advice has panned out wonderfully and allowed me to flourish in my business while also retaining my soul."

Identity and authenticity available on request to respect persons wider privacy.

Do I really care about Bob wrote about me? As it consisted of the Inaccurate, ill-informed or just plain wrong; no not really. Would I prefer to be loved by everyone? Yes, that's human nature but it's not happening.

Do I expect Bob to apologise? No, because he simply wouldn't mean it so there is no point.

We move on to happier things!


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Top British clients include CNN, CNBC, NBCUniversal, Disney, HBO, PepsiCo, BarSFoods and PBS to name but 3
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todd ellis
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Joined: 02 Jan 2007
Posts: 9767
Location: little egypt

PostPosted: Thu Jun 25, 2020 11:31 am    Post subject: Reply with quote

Quote:
Would I prefer to be loved by everyone?


with every passing year i give fewer & fewer pomeranian $*!ts what "everyone" thinks. i am becoming my grandfather.
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Bish
3.5 kHz


Joined: 22 Nov 2009
Posts: 3566
Location: Lost in the cultural wasteland of Long Island

PostPosted: Thu Jun 25, 2020 3:58 pm    Post subject: Reply with quote

todd ellis wrote:
i am becoming my grandfather.
To be honest, a lot of my attitude change has happened since I became A grandfather. It really made me do a major re-focus on what's important... and spending my time and money on BS artists who concentrate on appealing to the hard-of-thinking ain't high on the list.

... although, I do enjoy the delicious irony of someone selling Marketing 101 training with tactics straight out of a Marketing 101 self-help book.
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Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls.
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craigsvoicetalent
Contributor IV


Joined: 04 Oct 2016
Posts: 125
Location: Houston baby!

PostPosted: Mon Jun 29, 2020 8:08 pm    Post subject: Reply with quote

Oh, how I love the banter! Bloody marvelous.
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Reading, talking and listening.

British Voice Over
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Tre M.
Backstage Pass


Joined: 01 Nov 2017
Posts: 477
Location: Florida, the cold part.

PostPosted: Wed Jul 01, 2020 11:50 am    Post subject: Reply with quote

Well now...
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Source Connect: http://source-connect.com/tremovo
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AlanC
Contributor


Joined: 05 Sep 2019
Posts: 27
Location: South Australia

PostPosted: Fri Jul 03, 2020 11:25 pm    Post subject: Reply with quote

It's vitally important that every voice talent uses the services of an appropriate professional to ensure their success in the industry. That's simply VO 101.

Make sure you hire x as your voice coach, x as your vocal health coach, x as your demo producer, x as your marketing director, x as your social media mentor, x as your home studio consultant, x as your business consultant, x as your mindfulness tailored specifically to voice actors master and you will be guaranteed success. Not necessarily because you learned anything, but because you ticked all the boxes to join the inner circle, the clique.

If I could afford to hire a marketing guru, I wouldn't need a marketing guru.

"But hey! Can you afford NOT to, Al?" Sarcastic
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"Being Irish, he had an abiding sense of tragedy, which sustained him through temporary periods of joy."

William Butler Yeats
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