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Local/Regional :30 TV spot rate

 
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Mike Harrison
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Joined: 03 Nov 2007
Posts: 2029
Location: Equidistant from New York City and Philadelphia, along the NJ Shore

PostPosted: Sat Nov 02, 2019 9:12 am    Post subject: Local/Regional :30 TV spot rate Reply with quote

I don't do many commercials, so rates have always perplexed me (and that's putting it mildly). For a :30 TV spot that will run within my state only, and only for several weeks, the GVAA rate guide's suggested minimum is $400. The spot is for an established entertainment venue, but doesn't $400 seem pretty stiff for a one-month run?

Can anyone suggest a rate for this? Many thanks!
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Mike
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Bruce
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Joined: 06 Jun 2005
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Location: Portland, OR

PostPosted: Sat Nov 02, 2019 10:54 am    Post subject: Reply with quote

I’ve seen discounts for really short runs as in two weeks or less, but for a month in a metro area like yours? I say full rate.


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Jack Daniel
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Joined: 23 Jun 2016
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Location: SoCal

PostPosted: Sun Nov 03, 2019 9:21 am    Post subject: Reply with quote

$400 for a :30 tv spot at the state level seems very low. Presumably your state has at least one or two larger markets with some number of mid- and small ones. Without knowing the particulars, I'd say you want to be at $700 for starters. Even better, I'd have your representative handle it since that's what they do.
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Dan-O
The Gates of Troy


Joined: 17 Jan 2005
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PostPosted: Sun Nov 03, 2019 11:39 am    Post subject: Reply with quote

I'm with Jack.
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Mike Harrison
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Joined: 03 Nov 2007
Posts: 2029
Location: Equidistant from New York City and Philadelphia, along the NJ Shore

PostPosted: Sun Nov 03, 2019 12:37 pm    Post subject: Reply with quote

Thanks, guys. As the producer was itching for a reply, I went with the $400 rate. And the response was "the client has a small budget, so we'll have to pass."

The spot was for a prominent entertainment venue in a metro area promoting a holiday show by the Boston Pops.

So, there you go.

Thanks again!
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Mike
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Jack Daniel
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Joined: 23 Jun 2016
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Location: SoCal

PostPosted: Sun Nov 03, 2019 1:33 pm    Post subject: Reply with quote

Dan-O wrote:
I'm with Jack.


I vastly prefer this to the "I'm with Stupid" tee you usually wear in my company.
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Jack Daniel
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Dan-O
The Gates of Troy


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PostPosted: Mon Nov 04, 2019 4:28 pm    Post subject: Reply with quote

...and now for a question that answers itself:

Why did you buy me that T-shirt in the first place?
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