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Video vs Audio Demos

 
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Mike Harrison
M&M


Joined: 03 Nov 2007
Posts: 2029
Location: Equidistant from New York City and Philadelphia, along the NJ Shore

PostPosted: Fri Aug 02, 2019 6:56 am    Post subject: Video vs Audio Demos Reply with quote

Is there a consensus on whether website visitors (aka potential clients) prefer auditioning audio demos (compilations), or watching the videos from which some of the audio samples have been taken?

If I were to post videos, would there be a need to edit them all down to: 30 or 60 seconds, no longer than xx seconds, or leave them as they are?

Any other considerations for posting videos?

Thanks.
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Dan-O
The Gates of Troy


Joined: 17 Jan 2005
Posts: 1636

PostPosted: Fri Aug 02, 2019 9:00 am    Post subject: Reply with quote

Why not both?

If you have the material to create a highlight reel, go for it and put it front and center. Make sure it's slick and quick. Big names make a big impact on producers looking for a pro.

That said, if you don't have the material or the work you have isn't demo quality I wouldn't recommend a video.

I've seen a couple promo demo videos where an editor takes an audio demo and created a video cut for it. I'm torn on these. One side of me thinks it's deceitful, the other says it's ingenious.
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Jack Daniel
Cinquecento


Joined: 23 Jun 2016
Posts: 574
Location: SoCal

PostPosted: Fri Aug 02, 2019 11:07 am    Post subject: Reply with quote

Videos of actual work are great if they are reasonably high-profile and, as Dan says, brief. This would be in addition to audio-only purpose-made demos. I try to post a small collection of current work from so (1) people can see I work with big clients and (2) I can impress my parents. That said, I doubt many buyers actually look at this, since the vast majority of my jobs come from my reps. Still, I do get the occasional offer from someone perusing my website.

I'm sure you know to clear the posting of vids with producers, or to use a link to a publicly available site like YouTube. Videos on Facebook and other sites can be subject to strict licensing agreements, however, so it's best to make sure you're in the clear.
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ConnieTerwilliger
Triple G


Joined: 07 Dec 2004
Posts: 3381
Location: San Diego - serving the world

PostPosted: Sat Aug 03, 2019 12:35 pm    Post subject: Reply with quote

I create a 3:00 video demo every year of new stuff for a showcase for a local video association. If the audio is only audio, I will find a still frame and use it as the background. (Radio spot for example). Anything I use has been blessed for public showing.
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ronharpervoice
Club 300


Joined: 23 Jan 2007
Posts: 347
Location: Ohio

PostPosted: Tue Aug 06, 2019 4:59 am    Post subject: Reply with quote

Embedding YouTube videos are great, IF you understand that you need to have a great title, tags, and a description that starts with http://yourwebsite (That ensures a clickable link). Google loves videos. Also check your Google My Business page. You can upload videos there as well. You need 10 reviews and 10 pictures to get some extra "Google juice" for your SEO efforts. Also, be sure you post to GMB as much as possible. Even if you work with out-of-town folks, it gives you a little extra boost in the rankings.
And if you can also upload videos directly to your page (using HTML5) so that the video file lives in a folder on your site, that's a helpful technique too.
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Eddie Eagle
M&M


Joined: 23 Apr 2008
Posts: 2393

PostPosted: Tue Aug 06, 2019 6:57 am    Post subject: Reply with quote

All my demos on my website are simple video demos. They only have my logo and audio.
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Tre M.
Backstage Pass


Joined: 01 Nov 2017
Posts: 489
Location: Vegas, the desert part.

PostPosted: Thu Aug 15, 2019 8:05 am    Post subject: Reply with quote

Valid points by all...and some stuff I didnt know.

I have one done before the craze started...but may do another that is current with my recent work.
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ronharpervoice
Club 300


Joined: 23 Jan 2007
Posts: 347
Location: Ohio

PostPosted: Fri Aug 16, 2019 11:38 am    Post subject: Reply with quote

By the way, if you want help or tips on using the HTML5 code, or help in that regard, let me know.
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