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Pandora rate

 
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Moosevoice
Club 300


Joined: 16 Nov 2012
Posts: 390
Location: Iowa

PostPosted: Tue Apr 22, 2014 8:04 pm    Post subject: Pandora rate Reply with quote

What's your rate for ads on Pandora?
I did a radio spot and now I'm hearing it on Pandora. I don't recall that being a part of the deal so wanna know before I go in guns blazin.
Thanks
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Scott Pollak
The Gates of Troy


Joined: 01 Jun 2010
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Location: Looking out at the San Juan mountains

PostPosted: Wed Apr 23, 2014 9:39 am    Post subject: Reply with quote

I voice for Pandora directly and they pay $175 for a :30
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Scott R. Pollak
Clients include Pandora, NPR Atlanta, Wells Fargo, Cisco, Humana, Publix, UPS, AT&T, HP, Xerox and more.

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Moosevoice
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Joined: 16 Nov 2012
Posts: 390
Location: Iowa

PostPosted: Wed Apr 23, 2014 9:53 am    Post subject: Reply with quote

Scott Pollak wrote:
I voice for Pandora directly and they pay $175 for a :30

wow. that's a lot lower than I thought it would be.
Any idea about a :60?
Thanks Scott.
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Scott Pollak
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Location: Looking out at the San Juan mountains

PostPosted: Wed Apr 23, 2014 10:16 am    Post subject: Reply with quote

Nope, no idea, Moose. That's their rate for a :15 or :30.

And while it may 'seem' low, if you're on their roster, as I am, one spot per week pays my mortgage.

For which I am EXTREMELY grateful.
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Scott R. Pollak
Clients include Pandora, NPR Atlanta, Wells Fargo, Cisco, Humana, Publix, UPS, AT&T, HP, Xerox and more.

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Moosevoice
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Joined: 16 Nov 2012
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Location: Iowa

PostPosted: Wed Apr 23, 2014 11:13 am    Post subject: Reply with quote

i'll bet. Bully for you, Scott!
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Bill Campbell
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Joined: 09 Mar 2007
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PostPosted: Wed Apr 23, 2014 1:32 pm    Post subject: Reply with quote

Keep in mind Pandora is like local radio in that they know where the listener is located. A very small audience. $175 is a good rate.

I've done some through an ad agency for about the same.
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Scott Pollak
The Gates of Troy


Joined: 01 Jun 2010
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Location: Looking out at the San Juan mountains

PostPosted: Wed Apr 23, 2014 3:28 pm    Post subject: Reply with quote

Bill, good point. All of the ads I voice for them are highly localized.
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Scott R. Pollak
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Simon Fellows
Contributor III


Joined: 15 Jul 2005
Posts: 94
Location: London, UK

PostPosted: Wed Mar 01, 2017 3:23 am    Post subject: Reply with quote

I hate to make my first post in a number of years a rate query but here goes...

I've been asked to quote for a spot on Pandora with a list of zip codes in the following states in which it will air: WA, OR, CA, TX, TN, NC, FL & GA. Clearly not the highly localised targeting that Scott and Bill talk about above. Can anyone advise me on how to go about costing for this one?

Many thanks for any advice and help you have. I'm looking forward to renewing my acquaintance with a few VO-BB old hands and meeting many new ones in the days and weeks to come.

Cheers!
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Moosevoice
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Joined: 16 Nov 2012
Posts: 390
Location: Iowa

PostPosted: Sun Mar 05, 2017 9:04 am    Post subject: Reply with quote

Simon Fellows wrote:
I hate to make my first post in a number of years a rate query but here goes...

I've been asked to quote for a spot on Pandora with a list of zip codes in the following states in which it will air: WA, OR, CA, TX, TN, NC, FL & GA. Clearly not the highly localised targeting that Scott and Bill talk about above. Can anyone advise me on how to go about costing for this one?

Many thanks for any advice and help you have. I'm looking forward to renewing my acquaintance with a few VO-BB old hands and meeting many new ones in the days and weeks to come.

Cheers!


I, too, am curious about this one. Hopefully Bill and Scott (or anybody) has some answers for you.
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melissa eX
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Joined: 20 Oct 2007
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Location: Lower Manhattan, New Amsterdam, the original NYC

PostPosted: Sun Mar 05, 2017 9:39 pm    Post subject: Reply with quote

If there are specific zip codes, I'd say that's localized.

Check this out - of course the actual tool is behind a paywall I'm sure, but you may be able to find a free version online.
http://www.kantarmedia.com/us/thinking-and-resources/blog/location-location-location
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