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Rates for v/o in India....

 
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Dayo
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Joined: 10 Jan 2008
Posts: 540
Location: UK

PostPosted: Thu Mar 10, 2011 7:20 am    Post subject: Rates for v/o in India.... Reply with quote

Help!

This client/prospect from is driving me nuts.

They are a new cable/satellite channel in India. It's a large scale enterprise, with a potential audience in the gazillions.

They want us to do some 30 second programme promos and have sent scripts asking for a quote. Trouble is I have no idea of local rates in that market. They refuse to make an offer or discuss their "usual rates". My gut tells me they are trying to get the work on the cheap.

Any clues anyone? Half a dozen promos for US shows airing in India. Please..........
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 10563

PostPosted: Thu Mar 10, 2011 7:31 am    Post subject: Reply with quote

I charge(d) the old ITV promo session rate of 210. That's a round figure obviously.
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Dayo
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Joined: 10 Jan 2008
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Location: UK

PostPosted: Thu Mar 10, 2011 8:32 am    Post subject: Reply with quote

Seems fair. Thanks Philip.

They're also hawking around a page or two of generic lines; "Tonight on Channel xyz"; "Friday on Channel XYZ" etc. What do you think?
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Philip Banks
Je Ne Sais Quoi


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PostPosted: Thu Mar 10, 2011 8:38 am    Post subject: Reply with quote

Same fee as they tend to use and use again...and again. Somewhere in Mumbai I'm still announcing, with head bowed, the funeral of Meg Mortimer.
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johnmilesprod



Joined: 03 Feb 2005
Posts: 19
Location: San Francisco, CA

PostPosted: Sun Mar 13, 2011 10:20 am    Post subject: Reply with quote

Having dealt with a number of Indian clients over the years, your gut is probably right. And get ready for lots of haggling back and forth. I have some wonderful e learning clients there, and some I chose to take a pass on because of the
"How low can we get you to go?" mentality. Tread cautiously-IMHO.
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bobbinbeamo
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PostPosted: Sun Mar 13, 2011 12:20 pm    Post subject: Reply with quote

And also, the ridiculous deadlines for assignments that ALWAYS arrive on the weekends.
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Dayo
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Joined: 10 Jan 2008
Posts: 540
Location: UK

PostPosted: Mon Mar 14, 2011 9:24 am    Post subject: Reply with quote

I know it doesn't sound exactly PC, but I REALLY dislike the Indian way of doing business; how much lower can you go? They almost never disclose anything and you'll never get "our usual rate in such and such".

Why on earth would you want to hammer down fees on services? Products, yes, services, never.

Having said all that we actually got a halfway decent fee on this one and more to come. What a faff though!
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Jacob Ekstroem
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Joined: 28 Oct 2007
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PostPosted: Thu Mar 17, 2011 5:43 am    Post subject: Reply with quote

What Dayo said. My experiences with Indian (and Spanish too, actually) clients have all been time consuming and down right frustrating. They are NEVER satisfied untill you agree to take the job at the rate THEY want. Which they never tell you what is, obviously!
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Matto
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Joined: 27 Nov 2007
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Location: Vancouver Island, British Columbia

PostPosted: Thu Mar 17, 2011 2:21 pm    Post subject: Reply with quote

Jacob Ekstroem wrote:
They are NEVER satisfied untill you agree to take the job at the rate THEY want. Which they never tell you what is, obviously!


Interesting. I haven't done a whole lot of direct dealing with Indian companies (just through producers I work with) up until I was contacted a couple of weeks or so ago. They asked for my demos and rates and I sent them my usual quote for eLearning. I received an email asking if I would reconsider my quoted rate, so I asked them what their client's budget was, to see if we could work something out. I never heard back from them and I wasn't troubled by it at all, but it is interesting to know that the companies often like to keep those details close and secret.
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Eddie Eagle
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Joined: 23 Apr 2008
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PostPosted: Thu Mar 17, 2011 2:30 pm    Post subject: Reply with quote

I just don't do Indian work. There's too much sim sim sala bim to go through and the producers want the world for a penny.

It isn't worth it unless approached by a recognizable network worldwide (CNN, MSNBC)...that pays national US network rates. (we're talkin CNN, MSNBC, NBC, CBS, ABC, etc)
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Last edited by Eddie Eagle on Thu Mar 17, 2011 3:25 pm; edited 1 time in total
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Lee Gordon
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Joined: 25 Jul 2008
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PostPosted: Thu Mar 17, 2011 2:38 pm    Post subject: Reply with quote

I'll have to remember, if I'm ever contacted to do work for a client in India, to quote double my normal rate. Then, if they want to negotiate me down by half, we'll all be happy.
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Eddie Eagle
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Joined: 23 Apr 2008
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PostPosted: Thu Mar 17, 2011 3:25 pm    Post subject: Reply with quote

Lee Gordon wrote:
I'll have to remember, if I'm ever contacted to do work for a client in India, to quote double my normal rate. Then, if they want to negotiate me down by half, we'll all be happy.


Better quadrupie it! Ninja Money Mouth
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